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RAO, VISHAL N.
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1

How peer influence affects attribute preferences 

, In: Marketing science
a Bayesian updating mechanism 
Narayan, Vishal ; Saunders, Carolyne. (2011)  2 - p. 368-384
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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2

The value of personalized pricing:

, In: Management science
Elmachtoub, Adam N. ; Hamilton, Michael L. ; Gupta, Vishal. (2021)  10 - p. 6055-6070
Copies: Zentrale;
 
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