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Reibstein, David J
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1

Forecasting the impact of socioeconomic and demographic cha..:

, In: Journal of marketing research / American Marketing Association
McCann, John M. ; Reibstein, David J.. (1985)  4 - p. 415-423
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

How prices, ad expenditures, and profits are linked:

, In: Harvard business review
Farris, Paul W. ; Reibstein, David J.. (1979)  6 - p. 173-184
Copies:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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3

Metrics that matter 

, In: Marketing
to marketing managers 
Bendle, Neil ; Farris, Paul W. ; Pfeifer, Phillip E... (2010)  1 - p. 18-23
Copies:  Zentrale:Magazin Zs ff 3786
 
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4

Commentaries and rejoinder to "Does quality win? 

, In: Journal of marketing research / American Marketing Association
network effects versus quality in high-tech markets" 
Brown, Jennifer.... (2009)  2 - p. 150-162
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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5

Optimal entry timing in markets with social influence:

, In: Management science
Joshi, Yogesh V.. (2009)  6 - p. 926-939
Copies: Zentrale;
 
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