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Reinders, Machiel J
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The roles of identity and brand equity in organic consumpti.. 

, In: The journal of brand management
private label brands versus national brands 
Reinders, Machiel J. ; Bartels, Jos. (2017)  1 - p. 68-85
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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