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Rogers, Martha
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Return on Customer 

, In: Marketing review St. Gallen / Universität St. Gallen
how marketing actually creates value 
Peppers, Don ; Rogers, Martha. (2011)  3 - p. 14-19
Copies:  Zentrale:Magazin Zs fe 5758
 
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Does the SFS sales team deserve an ehtics reprimand or a cl..:

, In: Harvard business review
Peppers, Don ; Rogers, Martha. (2009)  5 - p. 41
Copies:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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