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1

How anthropomorphized brand spokescharacters affect consume..:

, In: Journal of advertising research / Advertising Research Foundation

Chang, Chun-Tuan ; Chu, Ying-Yu Marcos ; Kao, Shih-Ting. (2021) 2 - p. 225-244

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

2

Measuring students' responsibility in physical education: I..:

Hsu, Wei-Ting ; Pan, Yi-Hsiang ; Chou, Hung-Shih..
International journal of sport psychology. 45 (2014) 5 - p. 487-503 , 2014

Copies: Zentrale:E03 z spo 250 j/967

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