Siddharth Jain
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Customer loyalty programs 

, In: Management science
are they profitable? 
Singh, Siddharth S. ; Krishnan, Trichy V.. (2008)  6 - p. 1205-1211
Copies: Zentrale;
 
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2

Customer lifetime value measurement:

, In: Management science
Borle, Sharad ; Singh, Siddharth S.. (2008)  1 - p. 100-112
Copies: Zentrale;
 
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