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Silk, Alvin J.
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1

Pre-test-market evaluation of new packaged goods 

, In: Journal of marketing research / American Marketing Association
a model and measurement methodology 
Silk, Alvin J. ; Urban, Glen L.. (1978)  2 - p. 171-191
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

Industrial advertising effects and budgeting practices:

, In: Journal of marketing / American Marketing Association
Lilien, Gary L. ; Silk, Alvin J. ; Choffray, Jean-Marie.. (1976)  1 - p. 16-24
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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3

Estimating dynamic effects of market communications expendi..:

, In: Management science
Montgomery, David Bruce ; Silk, Alvin J.. (1972)  10 - p. B485-B501
Copies: Zentrale;
 
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4

Advertisement size and the relationship between product usa..:

, In: Journal of marketing research / American Marketing Association
Silk, Alvin J. ; Geiger, Frank P.. (1972)  1 - p. 22-26
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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5

Interaction and influence processes in personal selling:

, In: Sloan management review / publ. by the Sloan Management Review Association at the Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Davis, Harry L. ; Silk, Alvin J.. (1971/72)  2 - p. 59-76
Copies:  Zentrale:Magazin Zs fc 7294
 
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6

A multiple-product sales force allocation model:

, In: Management science
Montgomery, David B. ; Silk, Alvin J. ; Zaragoza, Carlos E.. (1971)  4 - p. P3-P24
Copies: Zentrale;
 
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7

The changing nature of innovation in marketing 

, In: Business history review / publ. by the Harvard Business School
a study of selected business leaders, 1852-1958 
Silk, Alvin J. ; Stern, Louis William. (1963)  3 - p. 182-199
Copies: Zentrale;
 
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8

Scale and scope effects on advertising agency costs:

, In: Marketing science
Silk, Alvin J. ; Berndt, Ernst R.. (1993)  1 - p. 53-72
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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