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Sorescu, Dan C.
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Behemoths at the Gate 

, In: Journal of marketing / American Marketing Association
how incumbents take on acquisitive entrants (and why some d... 
Mukherji, Prokriti ; Sorescu, Alina ; Prabhu, Jaideep C... (2011)  5 - p. 53-70
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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