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Spence, Charles
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1

Is J the new K? 

, In: The journal of brand management
initial letters and brand names 
Van Doorn, George ; Paton, Bryan ; Spence, Charles. (2016)  6 - p. 666-678
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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2

Love for logos 

, In: The journal of brand management
evaluating the congruency between brand symbols and typefac... 
Salgado-Montejo, Alejandro ; Olier, Juan Sebastián ; Alvarado, Jorge... (2014)  7/8 - p. 635-649
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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