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Stanton, John
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Marketing research problems in Latin America:

, In: Journal of the Market Research Society
Stanton, John L.. (1982)  2 - p. 124-139
Copies:  Zentrale:Magazin Zs fe 1240
 
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2

A congruence model of brand preference 

, In: Journal of marketing research / American Marketing Association
a theoretical and empirical study 
Stanton, John L. ; Lowenhar, Jeffrey A.. (1974)  4 - p. 427-433
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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