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Sternthal, Brian
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1

Age differences in information processing 

, In: Journal of marketing research / American Marketing Association
a perspective on the aged consumer 
Phillips, Lynn W. ; Sternthal, Brian. (1977)  4 - p. 444-457
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

Humor in advertising:

, In: Journal of marketing / American Marketing Association
Sternthal, Brian ; Craig, C. Samuel. (1973)  4 - p. 12-18
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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3

Managing conflict in distribution channels 

, In: Journal of marketing research / American Marketing Association
a laboratory study 
Stern, Louis W. ; Sternthal, Brian ; Craig, C. Samuel. (1973)  2 - p. 169-179
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

The effects of consumer prior knowledge and processing stra..:

, In: Journal of marketing research / American Marketing Association
Jiewen Hong. (2010)  2 - p. 301-311
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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