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Stremersch, Stephan
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1

The evolving social network of marketing scholars:

Goldenberg, Jacob ; Libai, Barak ; Muller, Eitan.
Marketing science.  29 (2010)  3 - p. 561-567 , 2010
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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2

The debate on influencing doctors' decisions 

, In: Management science
are drug characteristics the missing link? 
Venkataraman, Sriram ; Stremersch, Stefan. (2007)  11 - p. 1688-1701
Copies: Zentrale;
 
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3

Predicting the consequences of marketing policy changes 

, In: Journal of marketing research / American Marketing Association
a new data enrichment method with competitive reactions 
Kappe, Eelco ; Venkataraman, Sriram ; Stremersch, Stefan. (2017)  5 - p. 720-736
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

Multihoming in two-sided markets 

, In: Journal of marketing / American Marketing Association
an empirical inquiry in the video game console industry 
Landsman, Vardit. (2011)  6 - p. 39-54
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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5

Predictably non-Bayesian 

, In: Marketing science
quantifying salience effects in physician learning about dr... 
Camacho, Nuno. (2011)  2 - p. 305-320
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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6

The evolving social network of marketing scholars:

, In: Marketing science
Libai, Barak ; Goldenberg, Jacob ; Muller, Eitan.. (2010)  3 - p. 561-567
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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7

The effect of superstar software on hardware sales in syste..:

, In: Journal of marketing / American Marketing Association
Binken, Jeroen L. G.. (2009)  2 - p. 88-104
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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8

Modeling global spillover of new product takeoff:

, In: Journal of marketing research / American Marketing Association
Everdingen, Yvonne Maria van ; Fok, Dennis. (2009)  5 - p. 637-652
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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9

Sales growth of new pharmaceuticals across the globe 

, In: Marketing science
the role of regulatory regimes 
Stremersch, Stefan. (2009)  4 - p. 690-708
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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10

Marketing of the life sciences 

, In: Journal of marketing / American Marketing Association
a new framework and research agenda for a nascent field 
Stremersch, Stefan. (2009)  4 - p. 4-30
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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