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1
The evolving social network of marketing scholars:
Copies:
Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
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Management science
2
The debate on influencing doctors' decisions
, In:are drug characteristics the missing link?
Copies: Zentrale;
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Journal of marketing research / American Marketing Association
3
Predicting the consequences of marketing policy changes
, In:a new data enrichment method with competitive reactions
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing / American Marketing Association
4
Multihoming in two-sided markets
, In:an empirical inquiry in the video game console industry
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Marketing science
5
Predictably non-Bayesian
, In:quantifying salience effects in physician learning about dr...
Copies:
Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
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Marketing science
6
The evolving social network of marketing scholars:
, In:Copies:
Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
?
Journal of marketing / American Marketing Association
7
The effect of superstar software on hardware sales in syste..:
, In:Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing research / American Marketing Association
8
Modeling global spillover of new product takeoff:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Marketing science
9
Sales growth of new pharmaceuticals across the globe
, In:the role of regulatory regimes
Copies:
Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
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Journal of marketing / American Marketing Association
10
Marketing of the life sciences
, In:a new framework and research agenda for a nascent field
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922