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Ter Hofstede, Arthur
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1

How to separate the wheat from the chaff 

, In: Journal of marketing / American Marketing Association
improved variable selection for new customer acquisition 
Tillmanns, Sebastian ; Goetz, Oliver ; Hofstede, Frenkel ter.. (2017)  2 - p. 99-113
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

The implications of offering free versions for the performa..:

, In: Journal of marketing / American Marketing Association
Arora, Sandeep ; Hofstede, Frenkel ter ; Mahajan, Vijay. (2017)  6 - p. 62-78
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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3

Image reinforcement or impairment 

, In: Marketing science
the effects of co-branding on attribute uncertainty 
Geylani, Tansev. (2008)  4 - p. 730-744
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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