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Uma, R.
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1

Asymmetric effects if favorable and unfavorable information..:

, In: Management science
Peysakhovich, Alexander ; Karmarkar, Uma R.. (2016)  8 - p. 2163-2178
Copies: Zentrale;
 
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2

BYOB 

, In: Journal of marketing / American Marketing Association
how bringing your own shopping bags leads to treating yours... 
Karmarkar, Uma R. ; Bollinger, Bryan. (2015)  4 - p. 1-15
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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3

Cost conscious? 

, In: Journal of marketing research / American Marketing Association
the neural and behavioral impact of price primacy on decisi... 
Karmarkar, Uma R. ; Shiv, Baba. (2015)  4 - p. 467-481
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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