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Wang, Haibing
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Should ad spending increase or decrease before a recall ann.. 

, In: Journal of marketing / American Marketing Association
the marketing-finance interface in product-harm crisis mana... 
Gao, Haibing ; Xie, Jinhong ; Wang, Qi.. (2015)  5 - p. 80-99
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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