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Williams, Jordan
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Superimposed text size and contrast effects in DTC TV adver.. 

, In: Journal of advertising research / Advertising Research Foundation
which presentation format is best for Rx drug messaging to ... 
Paquin, Ryan S. ; Kelly, Bridget J. ; Betts, Kevin R..... (2021)  2 - p. 178-191
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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