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Zheng Luo
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1

Achieving legitimacy through corporate social responsibilit 

, In: Journal of world business
the case of emerging economy firms 
Zheng, Qinqin. (2015)  3 - p. 389-403
Copies:  Zentrale: z bwl 001 jc/872; Zentrale:Magazin Zs fb 5871
 
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2

How effective is location-targeted mobile advertising?:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Fang, Zheng ; Keith, Megan E.. (2014/15)  2 - p. 14-15
Copies:  Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
 
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3

Geo-conquesting 

, In: Journal of marketing research / American Marketing Association
competitive locational targeting of mobile promotions 
Fong, Nathan M.. (2015)  5 - p. 726-735
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

Cause marketing effectiveness and the moderating role of pr..:

, In: Journal of marketing / American Marketing Association
Andrews, Michelle ; Aspara, Jaakko ; Luo, Xueming.. (2014)  6 - p. 120-142
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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5

Mobile targeting:

, In: Management science
Andrews, Michelle ; Luo, Xueming ; Fang, Zheng.. (2014)  7 - p. 1738-1756
Copies: Zentrale;
 
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6

Bequeme Rabattjäger:

, In: Harvard-Business-Manager
Andrews, Michelle ; Fang, Zheng ; Luo, Xueming.. (2014)  7 - p. 11
Copies: Zentrale; TB BHV; TB Wirtschaft;
 
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7

Governing business process offshoring 

, In: Journal of world business
properties, processes, and preferred modes 
Wang, Stephanie Lu ; Jayaraman, Vaidyanathan ; Luo, Yadong.. (2013)  3 - p. 407-419
Copies:  Zentrale: z bwl 001 jc/872; Zentrale:Magazin Zs fb 5871
 
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