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Journal of advertising research / Advertising Research Foundation
1
Online versus offline promotional communication
, In:evaluating the effect of medium on customer response
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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European retail research
2
From "trade loaders" to "online channel partner programs"
, In:how trade promotion changed its face from 1990 to 2010
Copies:
Zentrale:Magazin Zs ff 3948
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European retail research
3
Retailing in Italy
, In:players, strategies and trends
Copies:
Zentrale:Magazin Zs ff 3948
1-3