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van Duijn, Martijn M.
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Building brands with interactivity 

, In: The journal of brand management
the role of prior brand usage in the relation between perce... 
Voorveld, Hilde A. M. ; Noort, Guda van ; Duijn, Meryl. (2012/13)  7 - p. 608-622
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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