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van Esch, Patrick
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LGBTQ imagery in advertising 

, In: Journal of advertising research / Advertising Research Foundation
how viewers' political ideology shapes their emotional resp... 
Northey, Gavin ; Dolan, Rebecca ; Etheridge, Jane... (2020)  2 - p. 222-236
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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Brand performance measurement zur wirksamen Markennavigatio:

, In: Controlling
Esch, Franz-Rudolf ; Geus, Patrick ; Langner, Tobias. (2002)  8/9 - p. 473-481
Copies: Zentrale; TB BHV;
 
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