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Bendle, Neil T
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1

The Customer Asset Approach:

, In: Palgrave Studies in Marketing, Organizations and Society; The Customer Asset,
Bendle, Neil ; Wang, Shane - p. 25-77 , 2023
Link: https://doi.org/10.1007/..
 
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2

Who Is the Customer Asset Approach For?:

, In: Palgrave Studies in Marketing, Organizations and Society; The Customer Asset,
Bendle, Neil ; Wang, Shane - p. 79-87 , 2023
Link: https://doi.org/10.1007/..
 
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3

Introduction: What Is the Value of Your Customers?:

, In: Palgrave Studies in Marketing, Organizations and Society; The Customer Asset,
Bendle, Neil ; Wang, Shane - p. 1-17 , 2023
Link: https://doi.org/10.1007/..
 
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4

Applying the Customer Asset:

, In: Palgrave Studies in Marketing, Organizations and Society; The Customer Asset,
Bendle, Neil ; Wang, Shane - p. 89-134 , 2023
Link: https://doi.org/10.1007/..
 
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5

Conclusion:

, In: Palgrave Studies in Marketing, Organizations and Society; The Customer Asset,
Bendle, Neil ; Wang, Shane - p. 141-143 , 2023
Link: https://doi.org/10.1007/..
 
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6

The VARIED Tasks of the Customer Asset:

, In: Palgrave Studies in Marketing, Organizations and Society; The Customer Asset,
Bendle, Neil ; Wang, Shane - p. 19-24 , 2023
Link: https://doi.org/10.1007/..
 
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7

Communication About the Customer Asset:

, In: Palgrave Studies in Marketing, Organizations and Society; The Customer Asset,
Bendle, Neil ; Wang, Shane - p. 135-140 , 2023
Link: https://doi.org/10.1007/..
 
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8

The 2020 Campaign: Candidates in a New World:

, In: Political Marketing in the 2020 U.S. Presidential Election,
Bendle, Neil ; Papatla, Purushottam - p. 41-63 , 2021
Link: https://doi.org/10.1007/..
 
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