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Bitner, Mary Jo
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1

What Topics Should Business School Research Focus on?:

, In: Perspectives on the Impact, Mission and Purpose of the Business School,
Tsui, Anne S. ; Bitner, Mary Jo ; Netessine, Serguei - p. 25-32 , 2023
Link: https://doi.org/10.4324/..
 
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2

Customer Acceptance of AI in Service Encounters: Understand..:

, In: Handbook of Service Science, Volume II; Service Science: Research and Innovations in the Service Economy,
Ostrom, Amy L. ; Fotheringham, Darima ; Bitner, Mary Jo - p. 77-103 , 2018
Link: https://doi.org/10.1007/..
 
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3

Service encounters in service marketing research:

, In: Handbook of Service Marketing Research,
Bitner, Mary Jo ; Wang, Helen Si , 2014
Link: https://doi.org/10.4337/..
 
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4

CONTRIBUTORS:

, In: Decision Making in Anesthesiology,
Allen, Stacey ; Anderson, D.M. ; Anderson, Franklin L.... - p. iii-viii , 2007
Link: https://doi.org/10.1016/..
 
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