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Kidar, A.
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Co-creation for Customer Engagement Management: When do the..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Hamdi-Kidar, Linda ; Kawakami, Tomoko - p. 373-374 , 2020
Link: https://doi.org/10.1007/..
 
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