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Makkar, Marian
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1

Sustainable Luxury: A Framework for Meaning Through Value C..:

, In: Palgrave Advances in Luxury; Sustainable Luxury,
Volcon, Stephanie Y. ; Makkar, Marian ; Martin, Diane M.. - p. 59-79 , 2022
Link: https://doi.org/10.1007/..
 
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2

Using Local Culture in Brand Positioning and Communication:

, In: Palgrave Studies of Marketing in Emerging Economies; Marketing Brands in Africa,
Makkar, Marian - p. 171-201 , 2021
Link: https://doi.org/10.1007/..
 
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3

The Commoditization of Luxury:

, In: Commodity Marketing,
Makkar, Marian ; Gaur, Sanjaya S. ; Yap, Sheau-Fen - p. 477-498 , 2014
Link: https://doi.org/10.1007/..
 
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