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Matar, Fatima
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1

The Impact of Relationship Marketing on the Customer Loyalt:

, In: Business Analytical Capabilities and Artificial Intelligence-Enabled Analytics: Applications and Challenges in the Digital Era, Volume 1; Studies in Computational Intelligence,
Alajarmeh, Nancy S. ; Aityassine, Fatima Lahcen Yachou ; Alzoubi, Abed Elkareem... - p. 419-432 , 2024
Link: https://doi.org/10.1007/..
 
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The Impact of Influencer Marketing on Brand Perception: A S..:

, In: Business Analytical Capabilities and Artificial Intelligence-Enabled Analytics: Applications and Challenges in the Digital Era, Volume 1; Studies in Computational Intelligence,
Mohammad, Anber Abraheem Shlash ; Aityassine, Fatima Lahcen Yachou ; al-fugaha, Zeid Naiel Aissa... - p. 363-376 , 2024
Link: https://doi.org/10.1007/..
 
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The Impact of Job Insecurity on Employees Job Performance A..:

, In: The Effect of Information Technology on Business and Marketing Intelligence Systems; Studies in Computational Intelligence,
Melhem, Yahia Salim ; BanyHani, Isra Ali Hamad ; Aityassine, Fatima Lahcen Yachou... - p. 943-960 , 2023
Link: https://doi.org/10.1007/..
 
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