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Monfort, Abel
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1
Marketing Attribution in Omnichannel Retailing:
, In:
Advances in National Brand and Private Label Marketing; Springer Proceedings in Business and Economics
,
Méndez-Suárez, Mariano
;
Monfort, Abel
- p. 114-120 , 2021
Link:
https://doi.org/10.1007/..
1-1
