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Piehler, Rico
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1

Traditional Celebrity or Instafamous Starlet? The Role of O..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Piehler, Rico ; Schade, Michael ; Sinnig, Julia. - p. 457-458 , 2022
Link: https://doi.org/10.1007/..
 
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2

Internal City Branding: An Abstract:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Piehler, Rico ; Schade, Michael ; Roessler, Ayla. - p. 175-176 , 2022
Link: https://doi.org/10.1007/..
 
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3

Interne und externe Markenkommunikation im Rahmen des Inter..:

, In: Handbuch Markenführung; Springer Reference Wirtschaft,
Burmann, Christoph ; Piehler, Rico - p. 1055-1078 , 2019
Link: https://doi.org/10.1007/..
 
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4

Antecedents and Consequences of Consumers' Online Brand-Rel..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Piehler, Rico ; Schade, Michael ; Kleine-Kalmer, Barbara. - p. 939-939 , 2019
Link: https://doi.org/10.1007/..
 
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5

How Cities can Attract Highly Skilled Workers as Residents:..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Schade, Michael ; Piehler, Rico ; Burmann, Christoph - p. 399-399 , 2019
Link: https://doi.org/10.1007/..
 
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6

Interne und externe Markenkommunikation im Rahmen des Inter..:

, In: Handbuch Markenführung,
Burmann, Christoph ; Piehler, Rico - p. 1-25 , 2016
Link: https://doi.org/10.1007/..
 
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7

Identität und Marke im Entrepreneurial Marketing:

, In: Entrepreneurial Marketing / herausgegeben von Jörg Freiling, Tobias Kollmann
Burmann, Christoph ; Piehler, Rico ; Beckmann, Corinna S.. (2015)  - p. 473-499
Link: http://link.springer.com..

Copies:  TB Nautik 19/3 Fre 6(2015)
 
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