Prein, Andreas, F
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1

Mobile Loyalty Programs: Relevance for Relationship Managem..:

, In: Advances in E-Business Research; Handbook of Research on Mobile Marketing Management,
Mann, Andreas ; Prein, Jan - p. 362-380 , 2010
 
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2

WorldFish Centre. Impact of the development and disseminati..:

, In: International research on natural resource management: advances in impact assessment,
Dey, M. M. ; Kambewa, P. ; Prein, M.... - p. 118-146 , 2007
 
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3

Mobile Loyalty Programs: Relevance for Relationship Managem..:

, In: Handbook of Research on Mobile Marketing Management,
 
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