Tähtinen, Jaana
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1

A conceptual analysis of labels referring to brand co-creat..:

, In: Research Handbook on Brand Co-Creation,
Tähtinen, Jaana - p. 2-31 , 2022
 
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2

Retailer Use of Permission-Based Mobile Advertising:

, In: Advances in Electronic Marketing,
Salo, Jari ; Tähtinen, Jaana - p. 139-156 , 2005
 
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5

Special Features of Mobile Advertising and Their Utilizatio:

, In: Encyclopedia of E-Commerce, E-Government, and Mobile Commerce,
 
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