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Bei, Lien-ti
45
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Online (45)
Mediatypes
Articles (Online) (40)
Bookchapter (Online) (2)
OpenAccess-fulltext (3)
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?
1
Balanced or imbalanced, that is the question: The effect of..:
Chang, Chia-Yang
;
Lou, Yung-Chien
;
Bei, Lien-Ti
Journal of Engineering and Technology Management. 72 (2024) - p. 101817 , 2024
Link:
https://doi.org/10.1016/..
?
2
The effects of logo frame design on brand extensions:
Chen, Yu-Shan Athena
;
Bei, Lien-Ti
Journal of Product & Brand Management. 29 (2019) 1 - p. 97-113 , 2019
Link:
https://doi.org/10.1108/..
?
3
Free the brand: How a logo frame influences the potentialit..:
Chen, Yu-Shan Athena
;
Bei, Lien-Ti
Journal of Brand Management. 26 (2018) 4 - p. 349-364 , 2018
Link:
https://doi.org/10.1057/..
?
4
Reviewing Regulatory Focus Based on Four Regulatory Forms:
Chen, Yu-Shan Athena
;
Bei, Lien-Ti
Review of General Psychology. 21 (2017) 4 - p. 354-371 , 2017
Link:
https://doi.org/10.1037/..
?
5
The effects of hedonic and utilitarian bidding values on e-..:
Bei, Lien-Ti
;
Chen, Ming-Yi
Electronic Commerce Research. 15 (2015) 4 - p. 483-507 , 2015
Link:
https://doi.org/10.1007/..
?
6
Position matters when we stand together: a linguistic persp..:
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-Ti
.
Journal of the Academy of Marketing Science. 42 (2014) 6 - p. 680-701 , 2014
Link:
https://doi.org/10.1007/..
?
7
ConvenienceProbe: A Phone-Based System for Retail Trade-Are..:
You, Chuang-Wen
;
Kao, Hsin-Liu Cindy
;
Ho, Bo-Jhang
...
IEEE Pervasive Computing. 13 (2014) 1 - p. 64-71 , 2014
Link:
https://doi.org/10.1109/..
?
8
Brand power index – using principal component analysis:
Bei, Lien-Ti
;
Cheng, Tsung-Chi
Applied Economics. 45 (2013) 20 - p. 2954-2960 , 2013
Link:
https://doi.org/10.1080/..
?
9
Positioning brand extensions in comparative advertising: An..:
Bei, Lien-Ti
;
Chu, Chia-Hsien
;
Shen, Yung-Cheng
Journal of Marketing Communications. 17 (2011) 4 - p. 229-244 , 2011
Link:
https://doi.org/10.1080/..
?
10
Consumer evaluations of brand extension: The roles of case-..:
Shen, Yung-Cheng
;
Bei, Lien-ti
;
Chu, Chia-Hsien
Psychology & Marketing. 28 (2010) 1 - p. 91-113 , 2010
Link:
https://doi.org/10.1002/..
?
11
Convenience probe : a participatory sensing tool to coll..:
, In:
Proceedings of the 12th ACM international conference adjunct papers on Ubiquitous computing - Adjunct
,
You, Chuang-Wen
;
Wei, Chih-Chiang
;
Chen, Yu-Han
... - p. 441-442 , 2010
Link:
https://dl.acm.org/doi/1..
?
12
Building marketing strategies for state-owned enterprises a..:
Bei, Lien-Ti
;
Shang, Cian-Fong
Journal of Retailing and Consumer Services. 13 (2006) 1 - p. 1-13 , 2006
Link:
https://doi.org/10.1016/..
?
13
Consumers' Online Information Search Behavior and the Pheno..:
Bei, Lien-Ti
;
Chen, Etta Y.I.
;
Widdows, Richard
Early Childhood Education Journal. 25 (2004) 4 - p. 449-467 , 2004
Link:
https://doi.org/10.1007/..
?
14
Consumers' Online Information Search for a New Restaurant f..:
Bei, Lien-Ti
;
Chen, Etta Y. I.
;
Rha, Jong-Youn
.
Journal of Foodservice Business Research. 6 (2003) 3 - p. 15-36 , 2003
Link:
https://doi.org/10.1300/..
?
15
Product Knowledge and Product Involvement as Moderators of ..:
BEI, LIEN-TI
;
WIDDOWS, RICHARD
The Journal of Consumer Affairs. 33 (1999) 1 - p. 165-186 , 1999
Link:
https://www.jstor.org/st..
1-15