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Deitz, George D.
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1

Examining Spillover Effects of NHTSA Safety Investigation A..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Mollah, Muhammad M. H. ; Deitz, George D. - p. 301-302 , 2023
Link: https://doi.org/10.1007/..
 
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2

Taking the measure of net promoter score: An assessment of ..:

Jaramillo, Susana ; Deitz, George ; Hansen, John D..
International Journal of Market Research.  66 (2023)  2-3 - p. 278-302 , 2023
Link: https://doi.org/10.1177/..
 
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3

Masterful scholarly competences and the development of impa..:

Deitz, George D. ; Hansen, John D. ; Fox, Joseph D..
Industrial Marketing Management.  115 (2023)  - p. 368-377 , 2023
Link: https://doi.org/10.1016/..
 
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4

Parents' perceptions of the sensitivity of their children's..:

Hoy, Mariea Grubbs ; Fox, Alexa K. ; Deitz, George D.
Journal of Consumer Affairs.  57 (2022)  1 - p. 346-356 , 2022
Link: https://doi.org/10.1111/..
 
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5

THE EFFECTS OF INDIVIDUAL AND TEAM CHARACTERISTICS ON SIMUL..:

Deitz, George D. ; Fox, Alexa K. ; Fox, Joseph D.
Marketing Education Review.  32 (2021)  1 - p. 18-32 , 2021
Link: https://doi.org/10.1080/..
 
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6

Influence of supply chain technology responsiveness on supp..:

Story, W. Keith ; Deitz, George D. ; Richey, Robert Glenn
Journal of Marketing Theory and Practice.  29 (2021)  4 - p. 480-497 , 2021
Link: https://doi.org/10.1080/..
 
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7

A customer-focused approach to improve celebrity endorser e..:

Carlson, Brad D. ; Donavan, D. Todd ; Deitz, George D...
Journal of Business Research.  109 (2020)  - p. 221-235 , 2020
Link: https://doi.org/10.1016/..
 
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8

An eye-tracking study of attention to brand-identifying con..:

Myers, Susan D. ; Deitz, George D. ; Huhmann, Bruce A...
Journal of Business Research.  111 (2020)  - p. 176-186 , 2020
Link: https://doi.org/10.1016/..
 
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9

The Effects of Environmental Haptic Cues on Consumer Percep..:

Jha, Subhash ; Balaji, M.S. ; Peck, Joann..
Journal of Retailing.  96 (2020)  4 - p. 590-605 , 2020
Link: https://doi.org/10.1016/..
 
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10

Mandated assimilation of supply chain management systems an..:

Taylor, Jennifer ; Bello, Daniel ; Deitz, George
Journal of Decision Systems.  29 (2020)  3 - p. 182-200 , 2020
Link: https://doi.org/10.1080/..
 
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11

The Impact of Workplace Mentors on the Moral Disengagement ..:

Steinbauer, Robert ; Renn, Robert W. ; Chen, Shawna H...
Journal of Management Education.  44 (2019)  2 - p. 165-195 , 2019
Link: https://doi.org/10.1177/..
 
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12

Sales promotions for preorder products: The role of time‐of..:

Jha, Subhash ; Deitz, George D. ; Hart, Phillip.
Psychology & Marketing.  36 (2019)  9 - p. 875-890 , 2019
Link: https://doi.org/10.1002/..
 
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13

The effect of cause-related marketing on firm value: a look..:

Woodroof, Parker J. ; Deitz, George D. ; Howie, Katharine M..
Journal of the Academy of Marketing Science.  47 (2019)  5 - p. 899-918 , 2019
Link: https://doi.org/10.1007/..
 
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14

Eat, drink, and create content: a multi-method exploration ..:

Fox, Alexa K. ; Nakhata, Chinintorn ; Deitz, George D.
International Journal of Advertising.  38 (2019)  3 - p. 450-470 , 2019
Link: https://doi.org/10.1080/..
 
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15

DO INVESTORS PREFER NEW OR EXISTING SPONSORSHIP RELATIONSHI..:

Evans Jr., Robert D. ; Deitz, George D. ; Sherrell, Daniel L..
Journal of Marketing Theory and Practice.  26 (2018)  4 - p. 329-338 , 2018
Link: https://www.jstor.org/st..
 
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