E-LIB Suche - Ergebnisse für: Johnen, Marius

1

Brand evaluations in sponsorship versus celebrity endorseme..:

Schnittka, Oliver ; Hofmann, Julian ; Johnen, Marius..
International Journal of Market Research. 65 (2022) 1 - p. 126-144 , 2022

Link: https://doi.org/10.1177/..

2

Talent or popularity: What drives market value and brand im..:

Hofmann, Julian ; Schnittka, Oliver ; Johnen, Marius.
Journal of Business Research. 124 (2021) - p. 748-758 , 2021

Link: https://doi.org/10.1016/..

3

When Brands (Don't) Take My Stance: The Ambiguous Effective..:

Jungblut, Marc ; Johnen, Marius
Communication Research. 49 (2021) 8 - p. 1092-1117 , 2021

Link: https://doi.org/10.1177/..

4

Changing consumers' minds at the point of sale: price disco..:

Johnen, Marius ; Schnittka, Oliver
Marketing Letters. 31 (2020) 1 - p. 49-71 , 2020

Link: https://www.jstor.org/st..

5

Changing consumers' minds at the point of sale: price disco..:

Johnen, Marius ; Schnittka, Oliver
Marketing Letters. 31 (2020) 1 - p. 49-71 , 2020

Link: https://doi.org/10.1007/..

6

Can't help falling in love? How brand luxury generates posi..:

Mandler, Timo ; Johnen, Marius ; Gräve, Jan-Frederik
Journal of Business Research. 120 (2020) - p. 330-342 , 2020

Link: https://doi.org/10.1016/..

7

When pushing back is good: the effectiveness of brand respo..:

Johnen, Marius ; Schnittka, Oliver
Journal of the Academy of Marketing Science. 47 (2019) 5 - p. 858-878 , 2019

Link: https://doi.org/10.1007/..

8

The digital outcry: What incites participation behavior in ..:

Johnen, Marius ; Jungblut, Marc ; Ziegele, Marc
New Media & Society. 20 (2017) 9 - p. 3140-3160 , 2017

Link: https://doi.org/10.1177/..

9

The impact of different fit dimensions on spillover effects..:

Schnittka, Oliver ; Johnen, Marius ; Völckner, Franziska...
Journal of Business Economics. 87 (2017) 7 - p. 899-925 , 2017

Link: https://doi.org/10.1007/..

10

Each can help or hurt: Negative and positive word of mouth ..:

Relling, Marleen ; Schnittka, Oliver ; Sattler, Henrik.
International Journal of Research in Marketing. 33 (2016) 1 - p. 42-58 , 2016

Link: https://doi.org/10.1016/..

11

Analysis of brand personality as a moderator of advertising..:

Wasser, Felix ; Greve, Goetz ; Schnittka, Oliver..
https://portal.findresearcher.sdu.dk/da/publications/b4f2f596-364c-4824-aec9-8bcd15f09503. , 2020

Link: https://portal.findresea..

12

Wenn der Fernseher nicht mehr ausreicht: Eine empirische An..:

Marius Johnen ; Birgit Stark
https://www.nomos-elibrary.de/10.5771/2192-4007-2015-4-364. , 2015

Link: https://doi.org/10.5771/..

13

Männlich, rüstig, kommentiert? Einflussfaktoren auf die Akt..:

Marc Ziegele ; Marius Johnen ; Andreas Bickler...
https://www.nomos-elibrary.de/10.5771/2192-4007-2013-1-67. , 2013

Link: https://doi.org/10.5771/..

14

sj-pdf-1-crx-10.1177_00936502211001622 – Supplemental mater..:

Marc Jungblut (10522587) ; Marius Johnen (10522590)
https://figshare.com/articles/journal_contribution/sj-pdf-1-crx-10_1177_00936502211001622_Supplemental_material_for_When_Brands_Don_t_Take_My_Stance_The_Ambiguous_Effectiveness_of_Political_Brand_Communication/14368761. , 2021

Link: https://doi.org/10.25384..

15

Wissenschaftliche Leistungen augenheilkundlicher Forschungs..:

Schaub, Friederike ; Mele, Birgit ; Gass, Philip...
Die Ophthalmologie. 119 (2022) 6 - p. 582-590 , 2022

Link: https://doi.org/10.1007/..