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Kobjoll, Klaus
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Schindlerhof – "Great Place to work" Mitarbeiter als Marken..:

, In: Management-Reihe Corporate Social Responsibility; CSR und Brand Management,
Kobjoll, Klaus - p. 137-151 , 2014
Link: https://doi.org/10.1007/..
 
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Premiumpreis-Strategie am Beispiel des Hotelleriemarktes:

, In: Handbuch Preispolitik,
Kobjoll, Klaus - p. 199-211 , 2003
Link: https://doi.org/10.1007/..
 
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