E-LIB Suche - Ergebnisse für: Krafft, Manfred

1

Hitting the bullseye: Accurately measuring willingness to p..:

Schmidt, Jonas ; Steiner, Michael ; Krafft, Manfred..
International Journal of Research in Marketing. 41 (2024) 2 - p. 383-402 , 2024

Link: https://doi.org/10.1016/..

2

A configurational approach to understanding relationship ch..:

Kramer, Victoria ; Krafft, Manfred ; Storbacka, Kaj
Industrial Marketing Management. 117 (2024) - p. 42-65 , 2024

Link: https://doi.org/10.1016/..

3

Drivers and Moderators of Direct Selling Business Outcomes:..:

Coughlan, Anne T. ; Gerke, Michael ; Krafft, and Manfred
Marketing ZFP. 46 (2024) 1 - p. 4-19 , 2024

Link: https://doi.org/10.15358..

4

Correction to: What is happening to my nearby stores? The o..:

Breugelmans, Els ; Hermans, Marleen ; Krafft, Manfred...
Journal of the Academy of Marketing Science. , 2023

Link: https://doi.org/10.1007/..

5

What is happening to my nearby stores? The own- and cross-e..:

Breugelmans, Els ; Hermans, Marleen ; Krafft, Manfred...
Journal of the Academy of Marketing Science. , 2023

Link: https://doi.org/10.1007/..

6

Enhancing Solution Effectiveness: The Role of Customer Adap..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Kramer, Victoria ; Krafft, Manfred ; Bharadwaj, Sundar. - p. 285-286 , 2023

Link: https://doi.org/10.1007/..

7

The Future of Physical Stores: Creating Reasons for Custome..:

Breugelmans, Els ; Altenburg, Lina ; Lehmkuhle, Felix...
Journal of Retailing. 99 (2023) 4 - p. 532-546 , 2023

Link: https://doi.org/10.1016/..

8

Inside Sales: Verankerungsmöglichkeiten in der Vertriebsorg..:

, In: Edition Sales Excellence; Digitalisierung im Vertrieb,

Kramer, Victoria ; Kalwey, Tim ; Krafft, Manfred - p. 683-706 , 2023

Link: https://doi.org/10.1007/..

9

Quantifying the effect of status in a multi-tier loyalty pr..:

Viswanathan, Vijay ; Koetterheinrich, Kim ; Bijmolt, Tammo..
Industrial Marketing Management. 104 (2022) - p. 376-383 , 2022

Link: https://doi.org/10.1016/..

10

Insight is power: Understanding the terms of the consumer-f..:

Krafft, Manfred ; Kumar, V. ; Harmeling, Colleen...
Journal of Retailing. 97 (2021) 1 - p. 133-149 , 2021

Link: https://doi.org/10.1016/..

11

Challenges and Opportunities for Marketing Scholars in Time..:

Krafft, Manfred ; Sajtos, László ; Haenlein, Michael
Journal of Interactive Marketing, volume 51, pages 1-8, 2020, https://doi.org/10.1016/j.intmar.2020.06.001.. , 2020

Link: https://ssrn.com/abstrac..

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