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Lambrecht, Anja
90
results:
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Format
Online (90)
Mediatypes
Articles (Online) (42)
Bookchapter (Online) (5)
OpenAccess-fulltext (43)
Languages
english (81)
german (5)
Sorted by: Relevance
Sorted by: Year
?
1
A Bias Correction Approach for Interference in Ranking Expe..:
Goli, Ali
;
Lambrecht, Anja
;
Yoganarasimhan, Hema
Marketing Science. 43 (2024) 3 - p. 590-614 , 2024
Link:
https://doi.org/10.1287/..
?
2
TV Advertising and Online Sales: A Case Study of Intertempo..:
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
Journal of Marketing Research. 61 (2023) 2 - p. 248-270 , 2023
Link:
https://doi.org/10.1177/..
?
3
Algorithm-Based Advertising: Unintended Effects and the Tri..:
Lambrecht, Anja
;
Tucker, Catherine
NIM Marketing Intelligence Review. 13 (2021) 1 - p. 24-29 , 2021
Link:
https://doi.org/10.2478/..
?
4
Cashback is Cash Forward: Delaying a Discount to Entice Fut..:
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
Journal of Marketing Research. , 2018
Link:
https://doi.org/10.1509/..
?
5
Cashback Is Cash Forward: Delaying a Discount to Entice Fut..:
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
Journal of Marketing Research. 55 (2018) 6 - p. 852-868 , 2018
Link:
https://www.jstor.org/st..
?
6
Advertising to Early Trend Propagators: Evidence from Twitt..:
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
Marketing Science. 37 (2018) 2 - p. 177-199 , 2018
Link:
https://www.jstor.org/st..
?
7
Field experiments:
, In:
Handbook of Marketing Analytics
,
Lambrecht, Anja
;
Tucker, Catherine E.
, 2018
Link:
https://doi.org/10.4337/..
?
8
Cashback Is Cash Forward: Delaying a Discount to Entice Fut..:
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
Journal of Marketing Research. 55 (2018) 6 - p. 852-868 , 2018
Link:
https://doi.org/10.1177/..
?
9
Fee or Free: When Should Firms Charge for Online Content?:
Lambrecht, Anja
;
Misra, Kanishka
Management Science. 63 (2017) 4 - p. 1150-1165 , 2017
Link:
http://www.jstor.org/sta..
?
10
Time preferences and the pricing of complementary durables ..:
Ahmadi, Iman
;
Skiera, Bernd
;
Lambrecht, Anja
.
International Journal of Research in Marketing. 34 (2017) 4 - p. 813-828 , 2017
Link:
https://doi.org/10.1016/..
?
11
On Storks and Babies: Correlation, Causality and Field Expe..:
Lambrecht, Anja
;
Tucker, Catherine E.
GfK Marketing Intelligence Review. 8 (2016) 2 - p. 24-29 , 2016
Link:
https://doi.org/10.1515/..
?
12
How do firms make money selling digital goods online?:
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
...
Marketing Letters. 25 (2014) 3 - p. 331-341 , 2014
Link:
https://www.jstor.org/st..
?
13
Price Promotion for Emotional Impact:
Aydinli, Aylin
;
Bertini, Marco
;
Lambrecht, Anja
Journal of Marketing. 78 (2014) 4 - p. 80-96 , 2014
Link:
https://www.jstor.org/st..
?
14
How do firms make money selling digital goods online?:
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
...
Marketing Letters. 25 (2014) 3 - p. 331-341 , 2014
Link:
https://doi.org/10.1007/..
?
15
Price Promotion for Emotional Impact:
Aydinli, Aylin
;
Bertini, Marco
;
Lambrecht, Anja
Journal of Marketing. 78 (2014) 4 - p. 80-96 , 2014
Link:
https://doi.org/10.1509/..
1-15