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Mackoy, R. D.
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The Role of Competitive Alternatives in the Postchoice Sati..:

DroGe, C. ; Halstead, D. ; Mackoy, R. D.
Journal of the Academy of Marketing Science.  25 (1996)  1 - p. 18-30 , 1996
Link: https://doi.org/10.1177/..
 
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