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Müller-Stewens, Jessica
102
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Online (102)
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E-Books (18)
Articles (Online) (36)
Bookchapter (Online) (47)
OpenAccess-fulltext (1)
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1
Der Chief Marketing Officer: Auf der Suche nach Mehrwert:
, In:
Marketing Weiterdenken
,
Müller-Stewens, Benedikt
;
Müller-Stewens, Günter
;
Müller-Stewens, Jessica
- p. 555-574 , 2020
Link:
https://doi.org/10.1007/..
?
2
Gamified Information Presentation and Consumer Adoption of ..:
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
.
Journal of Marketing. 81 (2017) 2 - p. 8-24 , 2017
Link:
https://doi.org/10.1509/..
?
3
Gamified Information Presentation and Consumer Adoption of ..:
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
.
Journal of Marketing. 81 (2017) 2 - p. 8-24 , 2017
Link:
https://www.jstor.org/st..
?
4
Der Chief Marketing Officer – Auf der Suche nach Mehrwert:
, In:
Marketing Weiterdenken
,
Müller-Stewens, Benedikt
;
Müller-Stewens, Günter
;
Müller-Stewens, Jessica
- p. 239-255 , 2017
Link:
https://doi.org/10.1007/..
?
5
Gamification:
Müller-Stewens, Jessica
;
Herrmann, Andreas
;
Schlager, Tobias
.
WiSt - Wirtschaftswissenschaftliches Studium. 44 (2015) 7 - p. 12-16 , 2015
Link:
https://doi.org/10.15358..
?
6
Wenn der Flow überspringt - Produktnahe Spiele als Umsatzli..:
Müller-Stewens, Jessica
Journal: Marketing Review St.Gallen. , 2017
Link:
http://hdl.handle.net/10..
?
7
Ecosystem emergence in the manufacturing sector: exploring ..:
, In:
Handbook on Digital Platforms and Business Ecosystems in Manufacturing
,
Stonig, Joachim
;
Schmid, Torsten
;
Müller-Stewens, Günter
- p. 42-54 , 2024
Link:
https://doi.org/10.4337/..
?
8
Managementforschung
Managementforschung ; 3
Drukarczyk, Jochen
;
Däubler, Wolfgang
;
Grünzinger, Paul
... - Reprint 2021 . , [2021]
Link:
https://doi.org/10.1515/..
?
9
Management heute: In Zielsystemen gefangen? Plädoyer für ei..:
Müller-Stewens, Günter
Die Unternehmung. 75 (2021) 2 - p. 215-227 , 2021
Link:
https://doi.org/10.5771/..
?
10
Management heute: In Zielsystemen gefangen? Plädoyer für ei..:
Müller-Stewens, Günter
Die Unternehmung. 75 (2021) 2 - p. 217-227 , 2021
Link:
https://www.jstor.org/st..
?
11
Corporate Strategy: Nachhaltige Wertsteigerung in diversifi..:
Müller-Stewens, Günter
;
Brauer, Matthias
- 2. Auflage 2021 . , 2021
Link:
https://www.wiso-net.de/..
?
12
Wie Controlling Innovation fördert:
Müller-Stewens, Benedikt
;
Möller, Klaus
Controlling & Management Review. 65 (2021) 7 - p. 16-23 , 2021
Link:
https://doi.org/10.1007/..
?
13
Was von Entscheidungsträgern erwartet wird: Das Modell der ..:
Bekemeier, Sebastian
;
Meynhardt, Timo
;
Müller-Stewens, Günter
Die Unternehmung. 74 (2020) 1 - p. 3-33 , 2020
Link:
https://www.jstor.org/st..
?
14
Was von Entscheidungsträgern erwartet wird: Das Modell der ..:
Bekemeier, Sebastian
;
Meynhardt, Timo
;
Müller-Stewens, Günter
Die Unternehmung. 74 (2020) 1 - p. 3-33 , 2020
Link:
https://doi.org/10.5771/..
?
15
The role of diagnostic and interactive control uses in inno..:
Müller-Stewens, Benedikt
;
Widener, Sally K.
;
Möller, Klaus
.
Accounting, Organizations and Society. 80 (2020) - p. 101078 , 2020
Link:
https://doi.org/10.1016/..
1-15
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Unternehmungsplanung
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