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Muller, Eitan
117
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1
Satiation and cross promotion: Selling and swapping users i..:
Haenlein, Michael
;
Libai, Barak
;
Muller, Eitan
International Journal of Research in Marketing. 40 (2023) 2 - p. 342-361 , 2023
Link:
https://doi.org/10.1016/..
?
2
The differential effects of time and usage on the brand pre..:
Biyalogorsky, Eyal
;
Heiman, Amir
;
Muller, Eitan
International Journal of Research in Marketing. 39 (2022) 1 - p. 212-226 , 2022
Link:
https://doi.org/10.1016/..
?
3
Announcement: Winner 2020 IJRM Best Article:
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
.
International Journal of Research in Marketing. 38 (2021) 2 - p. A4 , 2021
Link:
https://doi.org/10.1016/..
?
4
Adoption patterns over time: a replication:
Appel, Gil
;
Muller, Eitan
Marketing Letters. 32 (2021) 4 - p. 499-511 , 2021
Link:
https://doi.org/10.1007/..
?
5
Delimiting disruption: Why Uber is disruptive, but Airbnb i..:
Muller, Eitan
International Journal of Research in Marketing. 37 (2020) 1 - p. 43-55 , 2020
Link:
https://doi.org/10.1016/..
?
6
Software piracy and outsourcing in two-sided markets:
Ishihara, Masakazu
;
Muller, Eitan
Quantitative Marketing and Economics. 18 (2020) 1 - p. 61-124 , 2020
Link:
https://doi.org/10.1007/..
?
7
On the monetization of mobile apps:
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
.
International Journal of Research in Marketing. 37 (2020) 1 - p. 93-107 , 2020
Link:
https://doi.org/10.1016/..
?
8
The effect of social networks structure on innovation perfo..:
Muller, Eitan
;
Peres, Renana
International Journal of Research in Marketing. 36 (2019) 1 - p. 3-19 , 2019
Link:
https://doi.org/10.1016/..
?
9
On the monetary impact of fashion design piracy:
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
International Journal of Research in Marketing. 35 (2018) 4 - p. 591-610 , 2018
Link:
https://doi.org/10.1016/..
?
10
"Ten Million Readers Can't be Wrong!," or Can They? On the ..:
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
Marketing Science. 36 (2017) 2 - p. 290-300 , 2017
Link:
https://www.jstor.org/st..
?
11
Optimal Three-Part Tariff Plans:
Fibich, Gadi
;
Klein, Roy
;
Koenigsberg, Oded
.
Operations Research. 65 (2017) 5 - p. 1177-1189 , 2017
Link:
https://www.jstor.org/st..
?
12
Opinion leadership in small groups:
Moldovan, Sarit
;
Muller, Eitan
;
Richter, Yossi
.
International Journal of Research in Marketing. 34 (2017) 2 - p. 536-552 , 2017
Link:
https://doi.org/10.1016/..
?
13
Innovation equity: assessing and managing the monetary valu..:
Ofek, Elie
;
Muller, Eitan
;
Libai, Barak
, 2016
Link:
https://search.ebscohost..
?
14
"The minutes rushed past, without compassion for my enthusi..:
Goldenberg, Jacob
;
Muller, Eitan
International Journal of Research in Marketing. 32 (2015) 2 - p. 121-122 , 2015
Link:
https://doi.org/10.1016/..
?
15
Introduction to the IJRM Special Issue on Marketing and Inn..:
Liberali, Gui
;
Stremersch, Stefan
;
Rust, Roland T.
.
International Journal of Research in Marketing. 32 (2015) 3 - p. 235-237 , 2015
Link:
https://doi.org/10.1016/..
1-15