I agree that this site is using cookies. You can find further informations
here
.
X
Login
My folder (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
Show Desktop-Version
Toggle navigation
Palmatier, Robert W.
1449
results:
Online X
Search for persons
X
Format
Online (1449)
Mediatypes
E-Books (6)
Articles (Online) (135)
Bookchapter (Online) (1299)
OpenAccess-fulltext (9)
Languages
english (1438)
french (1)
Sorted by: Relevance
Sorted by: Year
?
1
Reprint: Sharing Economy—International Marketing Strategies:
, In:
Key Developments in International Marketing; JIBS Special Collections
,
Kozlenkova, Irina V.
;
Lee, Ju-Yeon
;
Xiang, Diandian
. - p. 473-536 , 2024
Link:
https://doi.org/10.1007/..
?
2
Effects of gifting on relationship performance: Strategies ..:
Bauer, Carlos
;
Leung, Fine
;
Palmatier, Robert W.
Journal of the Academy of Marketing Science. , 2024
Link:
https://doi.org/10.1007/..
?
3
Dynamic and global drivers of salesperson effectiveness:
Claro, Danny P.
;
Ramos, Carla
;
Palmatier, Robert W.
Journal of the Academy of Marketing Science. 52 (2023) 2 - p. 399-425 , 2023
Link:
https://doi.org/10.1007/..
?
4
Marketing in the Health Care Sector: Disrupted Exchanges an..:
Moorman, Christine
;
van Heerde, Harald J.
;
Moreau, C. Page
.
Journal of Marketing. 88 (2023) 1 - p. 1-14 , 2023
Link:
https://doi.org/10.1177/..
?
5
Multichannel discount spillover in B2B markets:
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Palmatier, Robert W.
.
Journal of the Academy of Marketing Science. , 2023
Link:
https://doi.org/10.1007/..
?
6
Personalized Communication as a Platform for Service Inclus..:
Mende, Martin
;
Scott, Maura L.
;
Ubal, Valentina O.
...
Journal of Service Research. , 2023
Link:
https://doi.org/10.1177/..
?
7
Customer Engagement in International Markets:
Steinhoff, Lena
;
Liu, Juanyi (Sunny)
;
Li, Xiaoling
.
Journal of International Marketing. 31 (2022) 1 - p. 1-31 , 2022
Link:
https://doi.org/10.1177/..
?
8
From Vision to Reality: Lessons in Creating a Marketplace o..:
Moorman, Christine
;
van Heerde, Harald J.
;
Page Moreau, C.
.
Journal of Marketing. 86 (2022) 6 - p. 4-12 , 2022
Link:
https://doi.org/10.1177/..
?
9
Influencer Marketing Effectiveness:
Leung, Fine F.
;
Gu, Flora F.
;
Li, Yiwei
..
Journal of Marketing. 86 (2022) 6 - p. 93-115 , 2022
Link:
https://doi.org/10.1177/..
?
10
Online influencer marketing:
Leung, Fine F.
;
Gu, Flora F.
;
Palmatier, Robert W.
Journal of the Academy of Marketing Science. 50 (2022) 2 - p. 226-251 , 2022
Link:
https://doi.org/10.1007/..
?
11
Digital technologies: tensions in privacy and data:
Quach, Sara
;
Thaichon, Park
;
Martin, Kelly D.
..
Journal of the Academy of Marketing Science. 50 (2022) 6 - p. 1299-1323 , 2022
Link:
https://doi.org/10.1007/..
?
12
A Call for Research at the Public Policy–Marketing Strategy..:
Chisam, Natalie
;
Germann, Frank
;
Palmatier, Robert W.
Journal of Public Policy & Marketing. 41 (2022) 3 - p. 213-215 , 2022
Link:
https://doi.org/10.1177/..
?
13
Commentaries on Relationship Marketing: The Present and Fut..:
Steinhoff, Lena
;
Palmatier, Robert W.
;
Martin, Kelly D.
...
Journal of Service Management Research. 6 (2022) 1 - p. 2-27 , 2022
Link:
https://doi.org/10.5771/..
?
14
Reality Check: Infusing Ecological Value into Academic Mark..:
van Heerde, Harald J.
;
Moorman, Christine
;
Moreau, C. Page
.
Journal of Marketing. 85 (2021) 2 - p. 1-13 , 2021
Link:
https://doi.org/10.1177/..
?
15
Marketing, Through the Eyes of the Stigmatized:
Harmeling, Colleen M.
;
Mende, Martin
;
Scott, Maura L.
.
Journal of Marketing Research. 58 (2021) 2 - p. 223-245 , 2021
Link:
https://doi.org/10.1177/..
1-15
Related subjects
Kundendienst. Service