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Plangger, Kirk
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1

Marketing experts are always right…aren't they? Disentangli..:

Montecchi, Matteo ; Gvirtz, Andrés ; Plangger, Kirk..
Psychology & Marketing.  41 (2024)  7 - p. 1432-1442 , 2024
Link: https://doi.org/10.1002/..
 
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2

Beacons to conceptual impact:

Tronvoll, Bård ; Plangger, Kirk
AMS Review.  14 (2024)  1-2 - p. 7-11 , 2024
Link: https://doi.org/10.1007/..
 
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3

Conceptualizing sustainable consumption priming: A scoping ..:

Hao, Jianyu ; Plangger, Kirk ; West, Douglas
Psychology & Marketing.  , 2024
Link: https://doi.org/10.1002/..
 
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4

Perceived brand transparency: A conceptualization and measu..:

Montecchi, Matteo ; Plangger, Kirk ; West, Douglas.
Psychology & Marketing.  , 2024
Link: https://doi.org/10.1002/..
 
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5

Principles of responsible digital implementation: Developin..:

Cheng, Zixuan Mia ; Bonetti, Francesca ; de Regt, Anouk..
Organizational Dynamics.  53 (2024)  2 - p. 101043 , 2024
Link: https://doi.org/10.1016/..
 
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6

DIVERSITY AND INCLUSION PRACTICES IN MARKETING EDUCATION: A..:

Protopapa, Ilia ; Plangger, Kirk
Marketing Education Review.  33 (2023)  1 - p. 1-6 , 2023
Link: https://doi.org/10.1080/..
 
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7

The Impact of Voice Assistants on Effort Saving, Decision D..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Panton, George ; Cheng, Zixuan Mia ; de Regt, Anouk.. - p. 267-268 , 2023
Link: https://doi.org/10.1007/..
 
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8

Does (customer data) size matter? Generating valuable custo..:

Plangger, Kirk ; Marder, Ben ; Montecchi, Matteo..
Psychology & Marketing.  40 (2023)  10 - p. 2016-2028 , 2023
Link: https://doi.org/10.1002/..
 
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9

Luxury is what you say: Analyzing electronic word‐of‐mouth ..:

Oc, Yusuf ; Plangger, Kirk ; Sands, Sean..
Psychology & Marketing.  40 (2023)  9 - p. 1704-1719 , 2023
Link: https://doi.org/10.1002/..
 
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10

Play, games and gamification: Possibilities for customer lo..:

Lam, Joey ; Robson, Karen ; Plangger, Kirk...
Lam, J., Robson, K., Plangger, K., Kietzmann, J.H., Pitt, L. and McCarthy, I., 2022. Play, games and gamification: Possibilities for customer loyalty. In the Handbook of research in customer loyalty (pp. 173-188). Edward Elgar. ISBN: 978 1 80037 162 0.  , 2022
Link: https://ssrn.com/abstrac..
 
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11

Practice co-evolution: Collaboratively embedding artificial..:

Bonetti, Francesca ; Montecchi, Matteo ; Plangger, Kirk.
Journal of the Academy of Marketing Science.  51 (2022)  4 - p. 867-888 , 2022
Link: https://doi.org/10.1007/..
 
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12

Buffer bots: The role of virtual service agents in mitigati..:

Sands, Sean ; Campbell, Colin ; Plangger, Kirk.
Psychology & Marketing.  39 (2022)  11 - p. 2039-2054 , 2022
Link: https://doi.org/10.1002/..
 
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13

Managing in an era of falsity: Falsity from the metaverse t..:

Plangger, Kirk ; Campbell, Colin
Business Horizons.  65 (2022)  6 - p. 713-717 , 2022
Link: https://doi.org/10.1016/..
 
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14

GIST do it! How motivational mechanisms help wearable users..:

Oc, Yusuf ; Plangger, Kirk
Computers in Human Behavior.  128 (2022)  - p. 107089 , 2022
Link: https://doi.org/10.1016/..
 
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15

Little rewards, big changes: Using exercise analytics to mo..:

Plangger, Kirk ; Campbell, Colin ; Robson, Karen.
Information & Management.  59 (2022)  5 - p. 103216 , 2022
Link: https://doi.org/10.1016/..
 
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