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Trusov, Michael
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1

Customer satisfaction underappreciation: The relation of cu..:

Huang, Ming-Hui ; Trusov, Michael
International Journal of Research in Marketing.  37 (2020)  1 - p. 129-150 , 2020
Link: https://doi.org/10.1016/..
 
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2

Swayed by the Numbers: The Consequences of Displaying Produ..:

Watson, Jared ; Ghosh, Anastasiya Pocheptsova ; Trusov, Michael
Journal of Marketing.  82 (2018)  6 - p. 109-131 , 2018
Link: https://www.jstor.org/st..
 
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3

User profiling in display advertising:

, In: Handbook of Marketing Analytics,
Trusov, Michael ; Ma, Liye , 2018
Link: https://doi.org/10.4337/..
 
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4

Swayed by the Numbers: The Consequences of Displaying Produ..:

Watson, Jared ; Ghosh, Anastasiya Pocheptsova ; Trusov, Michael
Journal of Marketing.  , 2018
Link: https://doi.org/10.1509/..
 
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5

Swayed by the Numbers: The Consequences of Displaying Produ..:

Watson, Jared ; Ghosh, Anastasiya Pocheptsova ; Trusov, Michael
Journal of Marketing.  82 (2018)  6 - p. 109-131 , 2018
Link: https://doi.org/10.1177/..
 
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6

Online Shopping and Social Media: Friends or Foes?:

Zhang, Yuchi ; Trusov, Michael ; Stephen, Andrew T..
Journal of Marketing.  81 (2017)  6 - p. 24-41 , 2017
Link: https://doi.org/10.1509/..
 
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7

A New Method to Aid Copy Testing of Paid Search Text Advert..:

RUTZ, OLIVER J. ; SONNIER, GARRETT P. ; TRUSOV, MICHAEL
Journal of Marketing Research.  54 (2017)  6 - p. 885-900 , 2017
Link: https://www.jstor.org/st..
 
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8

Integrating Social Networks into Marketing Decision Models:

, In: International Series in Operations Research & Management Science; Handbook of Marketing Decision Models,
Chen, Xi ; van der Lans, Ralf ; Trusov, Michael - p. 505-529 , 2017
Link: https://doi.org/10.1007/..
 
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9

A New Method to Aid Copy Testing of Paid Search Text Advert..:

Rutz, Oliver J. ; Sonnier, Garrett P. ; Trusov, Michael
Journal of Marketing Research.  54 (2017)  6 - p. 885-900 , 2017
Link: https://doi.org/10.1509/..
 
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10

Crumbs of the Cookie: User Profiling in Customer-Base Analy..:

Trusov, Michael ; Ma, Liye ; Jamal, Zainab
Marketing Science.  35 (2016)  3 - p. 405-426 , 2016
Link: http://www.jstor.org/sta..
 
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11

Improving Prelaunch Diffusion Forecasts: Using Synthetic Ne..:

Trusov, Michael ; Rand, William ; Joshi, Yogesh V.
Journal of Marketing Research.  50 (2013)  6 - p. 675-690 , 2013
Link: https://doi.org/10.1509/..
 
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12

Improving Prelaunch Diffusion Forecasts: Using Synthetic Ne..:

TRUSOV, MICHAEL ; RAND, WILLIAM ; JOSHI, YOGESH V.
Journal of Marketing Research.  50 (2013)  6 - p. 675-690 , 2013
Link: https://www.jstor.org/st..
 
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13

The Value of Social Dynamics in Online Product Ratings Foru..:

MOE, WENDY W. ; TRUSOV, MICHAEL
Journal of Marketing Research.  48 (2011)  3 - p. 444-456 , 2011
Link: https://www.jstor.org/st..
 
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14

Zooming In on Paid Search Ads—A Consumer-Level Model Calibr..:

Rutz, Oliver J. ; Trusov, Michael
Marketing Science.  30 (2011)  5 - p. 789-800 , 2011
Link: https://doi.org/10.1287/..
 
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15

The Value of Social Dynamics in Online Product Ratings Foru..:

Moe, Wendy W. ; Trusov, Michael
Journal of Marketing Research.  48 (2011)  3 - p. 444-456 , 2011
Link: https://doi.org/10.1509/..
 
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