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Blattberg, Robert C
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1

Treating Zero Brand Sales Observations in Choice Model Esti..:

Briesch, Richard A. ; Dillon, William R. ; Blattberg, Robert C.
Journal of Marketing Research.  45 (2008)  5 - p. 618-632 , 2008
Link: https://doi.org/10.1509/..
 
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2

Treating Zero Brand Sales Observations in Choice Model Esti..:

Briesch, Richard A. ; Dillon, William R. ; Blattberg, Robert C.
Journal of Marketing Research.  45 (2008)  5 - p. 618-632 , 2008
Link: https://www.jstor.org/st..
 
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3

Recapturing Lost Customers:

Thomas, Jacquelyn S. ; Blattberg, Robert C. ; Fox, Edward J.
Journal of Marketing Research.  41 (2004)  1 - p. 31-45 , 2004
Link: https://doi.org/10.1509/..
 
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4

Recapturing Lost Customers:

Thomas, Jacquelyn S. ; Blattberg, Robert C. ; Fox, Edward J.
Journal of Marketing Research.  41 (2004)  1 - p. 31-45 , 2004
Link: https://www.jstor.org/st..
 
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5

How Promotions Work:

Blattberg, Robert C. ; Briesch, Richard ; Fox, Edward J.
Marketing Science.  14 (1995)  3 - p. G122-G132 , 1995
Link: https://www.jstor.org/st..
 
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6

Modeling the Distribution of Price Sensitivity and Implicat..:

Kim, Byung-Do ; Blattberg, Robert C. ; Rossi, Peter E.
Journal of Business & Economic Statistics.  13 (1995)  3 - p. 291-303 , 1995
Link: https://www.jstor.org/st..
 
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7

Les questions en suspens dans le domaine de la promotion de..:

BLATTBERG, ROBERT C. ; BRIESCH, RICHARD ; FOX, EDWARD J.
Recherche et Applications en Marketing.  9 (1994)  3 - p. 109-123 , 1994
Link: https://www.jstor.org/st..
 
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8

Estimation under Profit-Driven Loss Functions:

Blattberg, Robert C. ; George, Edward I.
Journal of Business & Economic Statistics.  10 (1992)  4 - p. 437-444 , 1992
Link: https://www.jstor.org/st..
 
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9

Modèles à base de données et intuition managériale : 50 % m..:

BLATTBERG, ROBERT C. ; HOCH, STEPHEN J.
Recherche et Applications en Marketing.  6 (1991)  4 - p. 79-98 , 1991
Link: https://www.jstor.org/st..
 
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10

Shrinkage Estimation of Price and Promotional Elasticities:..:

Blattberg, Robert C. ; George, Edward I.
Journal of the American Statistical Association.  86 (1991)  414 - p. 304-315 , 1991
Link: https://www.jstor.org/st..
 
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11

Database Models and Managerial Intuition: 50${\tt\%}$ Model..:

Blattberg, Robert C. ; Hoch, Stephen J.
Management Science.  36 (1990)  8 - p. 887-899 , 1990
Link: https://www.jstor.org/st..
 
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12

Price-Induced Patterns of Competition:

Blattberg, Robert C. ; Wisniewski, Kenneth J.
Marketing Science.  8 (1989)  4 - p. 291-309 , 1989
Link: https://www.jstor.org/st..
 
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13

Sales promotion: The long and the short of it:

Blattberg, Robert C. ; Neslin, Scott A.
Marketing Letters.  1 (1989)  1 - p. 81-97 , 1989
Link: https://doi.org/10.1007/..
 
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14

Sales Promotion: The Long and the Short of It:

Blattberg, Robert C. ; Neslin, Scott A.
Marketing Letters.  1 (1989)  1 - p. 81-97 , 1989
Link: https://www.jstor.org/st..
 
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15

Modelling the Effectiveness and Profitability of Trade Prom..:

Blattberg, Robert C. ; Levin, Alan
Marketing Science.  6 (1987)  2 - p. 124-146 , 1987
Link: https://www.jstor.org/st..
 
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