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Chang, Aihwa
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1

Factors affecting college students' brand loyalty toward fa..:

Su, Jin ; Chang, Aihwa
International Journal of Retail & Distribution Management.  46 (2017)  1 - p. 90-107 , 2017
Link: https://doi.org/10.1108/..
 
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2

Investigating the dual-route effects of corporate branding ..:

Chang, Aihwa ; Chiang, Hsu-Hsin ; Han, Tzu-Shian
Asia Pacific Management Review.  20 (2015)  3 - p. 120-129 , 2015
Link: https://doi.org/10.1016/..
 
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3

Consumer evaluation in new products: the perspective of sit..:

Chang, Aihwa ; Tseng, Timmy H.
European Journal of Marketing.  49 (2015)  5/6 - p. 806-826 , 2015
Link: https://doi.org/10.1108/..
 
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4

Personality Traits That Lead Members of Online Brand Commun..:

Chang, Aihwa ; Hsieh, Sara H. ; Lin, Frances
International Journal of Electronic Commerce.  17 (2013)  3 - p. 37-62 , 2013
Link: https://doi.org/10.2753/..
 
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5

Value creation from a food traceability system based on a h..:

Chang, Aihwa ; Tseng, Chung-Hui ; Chu, Min-yeh
British Food Journal.  115 (2013)  9 - p. 1361-1380 , 2013
Link: https://doi.org/10.1108/..
 
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6

Personality Traits That Lead Members of Online Brand Commun..:

Chang, Aihwa ; Hsieh, Sara H. ; Lin, Frances
International Journal of Electronic Commerce.  17 (2013)  3 - p. 37-61 , 2013
Link: http://www.jstor.org/sta..
 
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7

Corporate Branding, Brand Psychological Ownership and Brand..:

Chiang, Hsu-Hsin ; Chang, Aihwa ; Han, Tzu-Shian.
Journal of General Management.  39 (2013)  1 - p. 55-80 , 2013
Link: https://doi.org/10.1177/..
 
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8

Online brand community response to negative brand events: t..:

Chang, Aihwa ; Hsieh, Sara H. ; Tseng, Timmy H.
Internet Research.  23 (2013)  4 - p. 486-506 , 2013
Link: https://doi.org/10.1108/..
 
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9

A multilevel investigation of relationships among brand‐cen..:

Chang, Aihwa ; Chiang, Hsu‐Hsin ; Han, Tzu‐Shian.
European Journal of Marketing.  46 (2012)  5 - p. 626-662 , 2012
Link: https://doi.org/10.1108/..
 
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10

Employee participation in decision making, psychological ow..:

Han, Tzu-Shian ; Chiang, Hsu-Hsin ; Chang, Aihwa
The International Journal of Human Resource Management.  21 (2010)  12 - p. 2218-2233 , 2010
Link: https://doi.org/10.1080/..
 
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11

Building customer capital through relationship marketing ac..:

Chang, Aihwa ; Tseng, Chiung‐Ni ; Bontis, Nick
Journal of Intellectual Capital.  6 (2005)  2 - p. 253-266 , 2005
Link: https://doi.org/10.1108/..
 
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