I agree that this site is using cookies. You can find further informations
here
.
X
Login
My folder (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
Show Desktop-Version
Toggle navigation
Flora Fang Gu
66
results:
Articles (Online) X
Search for persons
X
Sorted by: Relevance
Sorted by: Year
?
1
A Social Institutional Approach to Identifying Generation C..:
Kineta H. Hung
;
Flora Fang Gu
;
Chi Kin (Bennett) Yim
Journal of International Business Studies. 38 (2007) 5 - p. 836-853 , 2007
Link:
https://www.jstor.org/st..
?
2
A social institutional approach to identifying generation c..:
Hung, Kineta H
;
Gu, Flora Fang
;
Yim, Chi Kin
Journal of International Business Studies. 38 (2007) 5 - p. 836-853 , 2007
Link:
https://doi.org/10.1057/..
?
3
Improving Media Decisions in China: A Targetability and Cos..:
Hung, Kineta
;
Gu, Flora Fang
;
Tse, David K.
Journal of Advertising. 34 (2005) 1 - p. 49-63 , 2005
Link:
https://www.jstor.org/st..
?
4
IMPROVING MEDIA DECISIONS IN CHINA: A Targetability and Cos..:
Hung, Kineta
;
Gu, Flora Fang
;
Tse, David K.
Journal of Advertising. 34 (2005) 1 - p. 49-63 , 2005
Link:
https://doi.org/10.1080/..
?
5
As the virus evolves, so too must we: a drug developer's pe..:
Fang, Fang Flora
Virology Journal. 19 (2022) 1 - p. , 2022
Link:
https://doi.org/10.1186/..
?
6
Omicron: a drug developer's perspective:
Fang, Fang "Flora"
;
Shi, Pei-Yong
Emerging Microbes & Infections. 11 (2022) 1 - p. 208-211 , 2022
Link:
https://doi.org/10.1080/..
?
7
Marketing channel relationships in China: A review and inte..:
Jia, Flora Fang
;
Wang, Jeff Jianfeng
Journal of Business Research. 66 (2013) 12 - p. 2545-2551 , 2013
Link:
https://doi.org/10.1016/..
?
8
Development of Duffy transgenic mouse: in vivo expression o..:
Chaudhuri, Asok
;
Yuen, Genevieve
;
Fang, Flora
.
British Journal of Haematology. 127 (2004) 3 - p. 356-359 , 2004
Link:
https://doi.org/10.1111/..
?
9
The discovery of biaryl acids and amides exhibiting antibac..:
Look, Gary C.
;
Vacin, Charles
;
Dias, Tracy M.
...
Bioorganic & Medicinal Chemistry Letters. 14 (2004) 6 - p. 1423-1426 , 2004
Link:
https://doi.org/10.1016/..
?
10
Navigating the Double-Edged Sword: Executive hubris and its..:
Gu, Flora F.
;
Leung, Fine F.
;
Wang, Danny T.
.
International Journal of Research in Marketing. 41 (2024) 2 - p. 362-382 , 2024
Link:
https://doi.org/10.1016/..
?
11
The use of ambiguous language in contract adjustment: An em..:
Zhao, Danyang
;
Gao, Angela Yi
;
Gu, Flora F.
Industrial Marketing Management. 107 (2022) - p. 368-382 , 2022
Link:
https://doi.org/10.1016/..
?
12
Influencer Marketing Effectiveness:
Leung, Fine F.
;
Gu, Flora F.
;
Li, Yiwei
..
Journal of Marketing. 86 (2022) 6 - p. 93-115 , 2022
Link:
https://doi.org/10.1177/..
?
13
Online influencer marketing:
Leung, Fine F.
;
Gu, Flora F.
;
Palmatier, Robert W.
Journal of the Academy of Marketing Science. 50 (2022) 2 - p. 226-251 , 2022
Link:
https://doi.org/10.1007/..
?
14
The impact of contractual governance on forms of opportunis:
Zhao, Danyang
;
Gu, Flora F.
;
Wang, Longwei
Industrial Marketing Management. 102 (2022) - p. 89-103 , 2022
Link:
https://doi.org/10.1016/..
?
15
Distributors' customer-driving capability under supplier en..:
Wang, Meng
;
Zhao, Danyang
;
Gu, Flora F.
Industrial Marketing Management. 94 (2021) - p. 52-65 , 2021
Link:
https://doi.org/10.1016/..
1-15