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Goenka, Shreyans
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1

Moral foundations theory and consumer behavior:

Goenka, Shreyans ; Thomas, Manoj
Journal of Consumer Psychology.  34 (2024)  3 - p. 536-540 , 2024
Link: https://doi.org/10.1002/..
 
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2

Price Partitioning of Socio-Moral Surcharges:

Goenka, Shreyans ; Bagchi, Rajesh ; Stephen, Andrew T.
Journal of Consumer Research.  , 2024
Link: https://doi.org/10.1093/..
 
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3

Enhancing Consumer and Planetary Well-Being by Consuming Le..:

Sen, Sankar ; Bhattacharya, CB ; Lindrud, Kristin...
Journal of Sustainable Marketing.  , 2024
Link: https://doi.org/10.51300..
 
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4

The effect of firm size on perceived product healthiness:

Bonetti, Beatriz L. ; Goenka, Shreyans ; May, Frank
Marketing Letters.  , 2023
Link: https://doi.org/10.1007/..
 
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5

Partisan Media Sentiment Toward Artificial Intelligence:

Yi, Angela ; Goenka, Shreyans ; Pandelaere, Mario
Social Psychological and Personality Science.  15 (2023)  6 - p. 682-690 , 2023
Link: https://doi.org/10.1177/..
 
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6

When is sensory consumption immoral?:

Goenka, Shreyans ; Thomas, Manoj
Journal of Personality and Social Psychology.  125 (2023)  1 - p. 198-218 , 2023
Link: https://doi.org/10.1037/..
 
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7

Why Is It Wrong to Sell Your Body? Understanding Liberals' ..:

Goenka, Shreyans ; van Osselaer, Stijn M.J.
Journal of Marketing.  87 (2021)  1 - p. 64-80 , 2021
Link: https://doi.org/10.1177/..
 
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8

The malleable morality of conspicuous consumption:

Goenka, Shreyans ; Thomas, Manoj
Journal of Personality and Social Psychology.  118 (2020)  3 - p. 562-583 , 2020
Link: https://doi.org/10.1037/..
 
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9

Charities Can Increase the Effectiveness of Donation Appeal..:

Goenka, Shreyans ; van Osselaer, Stijn M J
Journal of Consumer Research.  46 (2019)  4 - p. 774-790 , 2019
Link: https://doi.org/10.1093/..
 
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