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Ishihara, Masakazu
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1

Counter-cyclical price promotion: Capturing seasonal change..:

Kwon, Minjung ; Erdem, Tülin ; Ishihara, Masakazu
Quantitative Marketing and Economics.  21 (2023)  4 - p. 437-492 , 2023
Link: https://doi.org/10.1007/..
 
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2

An empirical study of scarcity marketing strategies: Limite..:

Ishihara, Masakazu ; Kwon, Minjung ; Mizuno, Makoto
Journal of the Academy of Marketing Science.  , 2022
Link: https://doi.org/10.1007/..
 
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3

Strategic entrepreneurship's dynamic tensions: Converging (..:

Zhao, Eric Yanfei ; Ishihara, Masakazu ; Jennings, P. Devereaux
Journal of Business Venturing.  35 (2020)  2 - p. 105933 , 2020
Link: https://doi.org/10.1016/..
 
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4

Software piracy and outsourcing in two-sided markets:

Ishihara, Masakazu ; Muller, Eitan
Quantitative Marketing and Economics.  18 (2020)  1 - p. 61-124 , 2020
Link: https://doi.org/10.1007/..
 
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5

A computationally efficient fixed point approach to dynamic..:

Sun, Yutec ; Ishihara, Masakazu
Journal of Econometrics.  208 (2019)  2 - p. 563-584 , 2019
Link: https://doi.org/10.1016/..
 
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6

Identification of Dynamic Models of Rewards Programme:

Ching, Andrew T. ; Ishihara, Masakazu
The Japanese Economic Review.  69 (2018)  3 - p. 306-323 , 2018
Link: https://doi.org/10.1111/..
 
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7

Optimal Distinctiveness in the Console Video Game Industry:..:

Zhao, Eric Yanfei ; Ishihara, Masakazu ; Jennings, P. Devereaux.
Organization Science.  29 (2018)  4 - p. 588-611 , 2018
Link: https://www.jstor.org/st..
 
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8

Balancing Exclusivity and Accessibility: Patterns of Brand ..:

Ishihara, Masakazu ; Zhang, Qianyun (Poppy)
Luxury.  4 (2017)  1 - p. 31-57 , 2017
Link: https://doi.org/10.1080/..
 
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9

Predicting Advertising Success Beyond Traditional Measures:..:

VENKATRAMAN, VINOD ; DIMOKA, ANGELIKA ; PAVLOU, PAUL A....
Journal of Marketing Research.  52 (2015)  4 - p. 436-452 , 2015
Link: https://www.jstor.org/st..
 
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10

Predicting Advertising success beyond Traditional Measures:..:

Venkatraman, Vinod ; Dimoka, Angelika ; Pavlou, Paul A....
Journal of Marketing Research.  52 (2015)  4 - p. 436-452 , 2015
Link: https://doi.org/10.1509/..
 
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11

Overcoming the Illegitimacy Discount: Cultural Entrepreneur..:

Zhao, Eric Yanfei ; Ishihara, Masakazu ; Lounsbury, Michael
Organization Studies.  34 (2013)  12 - p. 1747-1776 , 2013
Link: https://doi.org/10.1177/..
 
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12

Measuring the Informative and Persuasive Roles of Detailing..:

Ching, Andrew T. ; Ishihara, Masakazu
Management Science.  58 (2012)  7 - p. 1374-1387 , 2012
Link: https://www.jstor.org/st..
 
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13

A practitioner's guide to Bayesian estimation of discrete c..:

Ching, Andrew T. ; Imai, Susumu ; Ishihara, Masakazu.
Quantitative Marketing and Economics.  10 (2012)  2 - p. 151-196 , 2012
Link: https://doi.org/10.1007/..
 
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14

The effects of detailing on prescribing decisions under qua..:

Ching, Andrew ; Ishihara, Masakazu
Quantitative Marketing and Economics.  8 (2010)  2 - p. 123-165 , 2010
Link: https://doi.org/10.1007/..
 
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15

Isolation and synthesis of a new natural lactone in apple j..:

Kitaura, Taro ; Endo, Hirokatsu ; Nakamoto, Hideki...
Flavour and Fragrance Journal.  19 (2004)  3 - p. 221-224 , 2004
Link: https://doi.org/10.1002/..
 
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