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Ishihara, Masakazu
121
results:
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english (117)
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1
Counter-cyclical price promotion: Capturing seasonal change..:
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
Quantitative Marketing and Economics. 21 (2023) 4 - p. 437-492 , 2023
Link:
https://doi.org/10.1007/..
?
2
An empirical study of scarcity marketing strategies: Limite..:
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
Journal of the Academy of Marketing Science. , 2022
Link:
https://doi.org/10.1007/..
?
3
Strategic entrepreneurship's dynamic tensions: Converging (..:
Zhao, Eric Yanfei
;
Ishihara, Masakazu
;
Jennings, P. Devereaux
Journal of Business Venturing. 35 (2020) 2 - p. 105933 , 2020
Link:
https://doi.org/10.1016/..
?
4
Software piracy and outsourcing in two-sided markets:
Ishihara, Masakazu
;
Muller, Eitan
Quantitative Marketing and Economics. 18 (2020) 1 - p. 61-124 , 2020
Link:
https://doi.org/10.1007/..
?
5
A computationally efficient fixed point approach to dynamic..:
Sun, Yutec
;
Ishihara, Masakazu
Journal of Econometrics. 208 (2019) 2 - p. 563-584 , 2019
Link:
https://doi.org/10.1016/..
?
6
Identification of Dynamic Models of Rewards Programme:
Ching, Andrew T.
;
Ishihara, Masakazu
The Japanese Economic Review. 69 (2018) 3 - p. 306-323 , 2018
Link:
https://doi.org/10.1111/..
?
7
Optimal Distinctiveness in the Console Video Game Industry:..:
Zhao, Eric Yanfei
;
Ishihara, Masakazu
;
Jennings, P. Devereaux
.
Organization Science. 29 (2018) 4 - p. 588-611 , 2018
Link:
https://www.jstor.org/st..
?
8
Balancing Exclusivity and Accessibility: Patterns of Brand ..:
Ishihara, Masakazu
;
Zhang, Qianyun (Poppy)
Luxury. 4 (2017) 1 - p. 31-57 , 2017
Link:
https://doi.org/10.1080/..
?
9
Predicting Advertising Success Beyond Traditional Measures:..:
VENKATRAMAN, VINOD
;
DIMOKA, ANGELIKA
;
PAVLOU, PAUL A.
...
Journal of Marketing Research. 52 (2015) 4 - p. 436-452 , 2015
Link:
https://www.jstor.org/st..
?
10
Predicting Advertising success beyond Traditional Measures:..:
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
...
Journal of Marketing Research. 52 (2015) 4 - p. 436-452 , 2015
Link:
https://doi.org/10.1509/..
?
11
Overcoming the Illegitimacy Discount: Cultural Entrepreneur..:
Zhao, Eric Yanfei
;
Ishihara, Masakazu
;
Lounsbury, Michael
Organization Studies. 34 (2013) 12 - p. 1747-1776 , 2013
Link:
https://doi.org/10.1177/..
?
12
Measuring the Informative and Persuasive Roles of Detailing..:
Ching, Andrew T.
;
Ishihara, Masakazu
Management Science. 58 (2012) 7 - p. 1374-1387 , 2012
Link:
https://www.jstor.org/st..
?
13
A practitioner's guide to Bayesian estimation of discrete c..:
Ching, Andrew T.
;
Imai, Susumu
;
Ishihara, Masakazu
.
Quantitative Marketing and Economics. 10 (2012) 2 - p. 151-196 , 2012
Link:
https://doi.org/10.1007/..
?
14
The effects of detailing on prescribing decisions under qua..:
Ching, Andrew
;
Ishihara, Masakazu
Quantitative Marketing and Economics. 8 (2010) 2 - p. 123-165 , 2010
Link:
https://doi.org/10.1007/..
?
15
Isolation and synthesis of a new natural lactone in apple j..:
Kitaura, Taro
;
Endo, Hirokatsu
;
Nakamoto, Hideki
...
Flavour and Fragrance Journal. 19 (2004) 3 - p. 221-224 , 2004
Link:
https://doi.org/10.1002/..
1-15