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Ittefaq, Huma
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Zero-COVID and retail: Using multi-wave data to examine the..:

Akhtar, Naeem ; Ittefaq, Huma ; Siddiqi, Umar Iqbal...
Journal of Retailing and Consumer Services.  78 (2024)  - p. 103737 , 2024
Link: https://doi.org/10.1016/..
 
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The betrayal puzzle: Unraveling the connection between inau..:

Ittefaq, Huma ; Akhtar, Naeem ; Siddiqi, Umar Iqbal..
Journal of Retailing and Consumer Services.  76 (2024)  - p. 103597 , 2024
Link: https://doi.org/10.1016/..
 
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Unveiling the effects of consumers' psychological distance ..:

Chen, Xianglan ; Duan, Yachao ; Ittefaq, Huma.
Frontiers in Psychology.  13 (2022)  - p. , 2022
Link: https://doi.org/10.3389/..
 
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