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Koay, Kian Yeik
33
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1
Understanding consumers' digital piracy behaviour: Explanat..:
Koay, Kian Yeik
;
Soh, Patrick Chin-Hooi
;
Tjiptono, Fandy
..
First Monday. , 2024
Link:
https://doi.org/10.5210/..
?
2
The rise of solo dining: prediction and consumer profiling:
Koay, Kian Yeik
;
Ong, Derek Lai Teik
;
Idris, Izian
..
Journal of Foodservice Business Research. , 2024
Link:
https://doi.org/10.1080/..
?
3
Impact of project managers emotional intelligence on megapr..:
Haider, Syed Arslan
;
Tehseen, Shehnaz
;
Koay, Kian Yeik
..
Acta Psychologica. 247 (2024) - p. 104305 , 2024
Link:
https://doi.org/10.1016/..
?
4
So you want to publish in a premier journal? An illustrativ..:
Lim, Weng Marc
;
Koay, Kian Yeik
Global Business and Organizational Excellence. 43 (2024) 3 - p. 5-19 , 2024
Link:
https://doi.org/10.1002/..
?
5
Institutional entrepreneurs' roles in the international mar..:
Cheah, Chee Wei
;
Krajčík, Vladimír
;
Koay, Kian Yeik
International Entrepreneurship and Management Journal. 20 (2024) 2 - p. 1377-1400 , 2024
Link:
https://doi.org/10.1007/..
?
6
Social media influencer over-endorsement: Implications from..:
Cheah, Chee Wei
;
Koay, Kian Yeik
;
Lim, Weng Marc
Journal of Retailing and Consumer Services. 79 (2024) - p. 103831 , 2024
Link:
https://doi.org/10.1016/..
?
7
Advertising value and privacy concerns in mobile advertisin..:
Lom, Hui Shan
;
Thoo, Ai Chin
;
Lim, Weng Marc
.
Journal of Financial Services Marketing. , 2023
Link:
https://doi.org/10.1057/..
?
8
Self-Influencer Congruence, Parasocial Relationships, Credi..:
Koay, Kian Yeik
;
Cheah, Chee Wei
;
Yap, Jia Ying
Journal of Relationship Marketing. 23 (2023) 1 - p. 1-20 , 2023
Link:
https://doi.org/10.1080/..
?
9
How Do Perceived Social Media Marketing Activities Foster P..:
Koay, Kian Yeik
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
Journal of Global Marketing. 36 (2023) 3 - p. 210-224 , 2023
Link:
https://doi.org/10.1080/..
?
10
Understanding travel apps usage intention: findings from PL..:
Tiwari, Pinaz
;
Kaurav, Rahul Pratap Singh
;
Koay, Kian Yeik
Journal of Marketing Analytics. 12 (2023) 1 - p. 25-41 , 2023
Link:
https://doi.org/10.1057/..
?
11
Uncovering the Voices of Marginalized Minorities in Public ..:
Cheah, Chee Wei
;
Koay, Kian Yeik
;
Xiang, KeHeng
International Journal of Qualitative Methods. 22 (2023) - p. 160940692311634 , 2023
Link:
https://doi.org/10.1177/..
?
12
Towards a unified model of consumers' intentions to use dro..:
Leong, Mei Kei
;
Koay, Kian Yeik
International Journal of Hospitality Management. 113 (2023) - p. 103539 , 2023
Link:
https://doi.org/10.1016/..
?
13
Understanding factors influencing viewers' intention to wat..:
Koay, Kian Yeik
;
Teoh, Jian Yi
;
Cheung, Man Lai
First Monday. , 2023
Link:
https://doi.org/10.5210/..
?
14
E-Learning Engagement and Effectiveness during the COVID-19..:
Poon, Wai Ching
;
Kunchamboo, Vimala
;
Koay, Kian Yeik
International Journal of Human–Computer Interaction. 40 (2022) 2 - p. 393-408 , 2022
Link:
https://doi.org/10.1080/..
?
15
Social Media Influencer Marketing: Commentary on the Specia..:
Koay, Kian Yeik
;
Tjiptono, Fandy
;
Teoh, Chai Wen
..
Journal of Internet Commerce. 22 (2022) sup1 - p. S1-S3 , 2022
Link:
https://doi.org/10.1080/..
1-15