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Koay, Kian Yeik
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1

Understanding consumers' digital piracy behaviour: Explanat..:

Koay, Kian Yeik ; Soh, Patrick Chin-Hooi ; Tjiptono, Fandy..
First Monday.  , 2024
Link: https://doi.org/10.5210/..
 
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2

The rise of solo dining: prediction and consumer profiling:

Koay, Kian Yeik ; Ong, Derek Lai Teik ; Idris, Izian..
Journal of Foodservice Business Research.  , 2024
Link: https://doi.org/10.1080/..
 
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3

Impact of project managers emotional intelligence on megapr..:

Haider, Syed Arslan ; Tehseen, Shehnaz ; Koay, Kian Yeik..
Acta Psychologica.  247 (2024)  - p. 104305 , 2024
Link: https://doi.org/10.1016/..
 
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4

So you want to publish in a premier journal? An illustrativ..:

Lim, Weng Marc ; Koay, Kian Yeik
Global Business and Organizational Excellence.  43 (2024)  3 - p. 5-19 , 2024
Link: https://doi.org/10.1002/..
 
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5

Institutional entrepreneurs' roles in the international mar..:

Cheah, Chee Wei ; Krajčík, Vladimír ; Koay, Kian Yeik
International Entrepreneurship and Management Journal.  20 (2024)  2 - p. 1377-1400 , 2024
Link: https://doi.org/10.1007/..
 
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6

Social media influencer over-endorsement: Implications from..:

Cheah, Chee Wei ; Koay, Kian Yeik ; Lim, Weng Marc
Journal of Retailing and Consumer Services.  79 (2024)  - p. 103831 , 2024
Link: https://doi.org/10.1016/..
 
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7

Advertising value and privacy concerns in mobile advertisin..:

Lom, Hui Shan ; Thoo, Ai Chin ; Lim, Weng Marc.
Journal of Financial Services Marketing.  , 2023
Link: https://doi.org/10.1057/..
 
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8

Self-Influencer Congruence, Parasocial Relationships, Credi..:

Koay, Kian Yeik ; Cheah, Chee Wei ; Yap, Jia Ying
Journal of Relationship Marketing.  23 (2023)  1 - p. 1-20 , 2023
Link: https://doi.org/10.1080/..
 
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9

How Do Perceived Social Media Marketing Activities Foster P..:

Koay, Kian Yeik ; Cheah, Chee Wei ; Goon, Serena Wooi-U
Journal of Global Marketing.  36 (2023)  3 - p. 210-224 , 2023
Link: https://doi.org/10.1080/..
 
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10

Understanding travel apps usage intention: findings from PL..:

Tiwari, Pinaz ; Kaurav, Rahul Pratap Singh ; Koay, Kian Yeik
Journal of Marketing Analytics.  12 (2023)  1 - p. 25-41 , 2023
Link: https://doi.org/10.1057/..
 
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11

Uncovering the Voices of Marginalized Minorities in Public ..:

Cheah, Chee Wei ; Koay, Kian Yeik ; Xiang, KeHeng
International Journal of Qualitative Methods.  22 (2023)  - p. 160940692311634 , 2023
Link: https://doi.org/10.1177/..
 
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12

Towards a unified model of consumers' intentions to use dro..:

Leong, Mei Kei ; Koay, Kian Yeik
International Journal of Hospitality Management.  113 (2023)  - p. 103539 , 2023
Link: https://doi.org/10.1016/..
 
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13

Understanding factors influencing viewers' intention to wat..:

Koay, Kian Yeik ; Teoh, Jian Yi ; Cheung, Man Lai
First Monday.  , 2023
Link: https://doi.org/10.5210/..
 
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14

E-Learning Engagement and Effectiveness during the COVID-19..:

Poon, Wai Ching ; Kunchamboo, Vimala ; Koay, Kian Yeik
International Journal of Human–Computer Interaction.  40 (2022)  2 - p. 393-408 , 2022
Link: https://doi.org/10.1080/..
 
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15

Social Media Influencer Marketing: Commentary on the Specia..:

Koay, Kian Yeik ; Tjiptono, Fandy ; Teoh, Chai Wen..
Journal of Internet Commerce.  22 (2022)  sup1 - p. S1-S3 , 2022
Link: https://doi.org/10.1080/..
 
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