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Kohli, Ajay K.
1104
results:
Articles (Online) X
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english (1056)
german (1)
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1
Local Roots and Global Responsibility: Terroir Brands and T..:
Spielmann, Nathalie
;
Williams, Christopher
;
Kohli, Ajay K.
Journal of International Marketing. , 2023
Link:
https://doi.org/10.1177/..
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2
Secondary Selling: Beyond the Salesperson–Customer Dyad:
Burchett, Molly R.
;
Murtha, Brian
;
Kohli, Ajay K.
Journal of Marketing. 87 (2023) 4 - p. 575-600 , 2023
Link:
https://doi.org/10.1177/..
?
3
The emerging world of digital exploration services:
Brock, Juergen Kai-Uwe
;
Kohli, Ajay K.
Journal of Business Research. 155 (2023) - p. 113434 , 2023
Link:
https://doi.org/10.1016/..
?
4
Market driving: Some directions for future research:
Kohli, Ajay K.
;
Jaworski, Bernard J.
Industrial Marketing Management. 113 (2023) - p. 348-351 , 2023
Link:
https://doi.org/10.1016/..
?
5
Factors Affecting the Study of Important Marketing Issues: ..:
Kohli, Ajay K.
;
Haenlein, Michael
International Journal of Research in Marketing. 38 (2021) 1 - p. 29-31 , 2021
Link:
https://doi.org/10.1016/..
?
6
Factors affecting the study of important marketing issues: ..:
Kohli, Ajay K.
;
Haenlein, Michael
International Journal of Research in Marketing. 38 (2021) 1 - p. 1-11 , 2021
Link:
https://doi.org/10.1016/..
?
7
Netflix: reinvention across multiple time periods, reflecti..:
Mier, Joel
;
Kohli, Ajay K.
AMS Review. 11 (2021) 1-2 - p. 194-205 , 2021
Link:
https://doi.org/10.1007/..
?
8
Guest Editorial: Responsible Research in Marketing:
Haenlein, Michael
;
Bitner, Mary Jo
;
Kohli, Ajay K.
..
Journal of the Academy of Marketing Science. 50 (2021) 1 - p. 8-12 , 2021
Link:
https://doi.org/10.1007/..
?
9
Driving markets: A typology and a seven-step approach:
Jaworski, Bernard J.
;
Kohli, Ajay K.
;
Sarin, Shikhar
Industrial Marketing Management. 91 (2020) - p. 142-151 , 2020
Link:
https://doi.org/10.1016/..
?
10
The Future of B2B Customer Solutions in a Post-COVID-19 Eco..:
Bond III, Edward U.
;
de Jong, Ad
;
Eggert, Andreas
...
Journal of Service Research. 23 (2020) 4 - p. 401-408 , 2020
Link:
https://doi.org/10.1177/..
?
11
A Theories-in-Use Approach to Building Marketing Theory:
Zeithaml, Valarie A.
;
Jaworski, Bernard J.
;
Kohli, Ajay K.
...
Journal of Marketing. 84 (2020) 1 - p. 32-51 , 2020
Link:
https://www.jstor.org/st..
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12
A Theories-in-Use Approach to Building Marketing Theory:
Zeithaml, Valarie A.
;
Jaworski, Bernard J.
;
Kohli, Ajay K.
...
Journal of Marketing. 84 (2019) 1 - p. 32-51 , 2019
Link:
https://doi.org/10.1177/..
?
13
The role of a solutions salesperson: Reducing uncertainty a..:
Ulaga, Wolfgang
;
Kohli, Ajay K.
Industrial Marketing Management. 69 (2018) - p. 161-168 , 2018
Link:
https://doi.org/10.1016/..
?
14
Market Orientation in a Digital World:
Kohli, Ajay K.
Global Business Review. 18 (2017) 3_suppl - p. S203-S205 , 2017
Link:
https://doi.org/10.1177/..
?
15
Theorizing with managers: Nenonen et al. are right on!:
Kohli, Ajay K.
European Journal of Marketing. 51 (2017) 7/8 - p. 1161-1162 , 2017
Link:
https://doi.org/10.1108/..
1-15