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Kozlenkova, Irina V.
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1

Sharing economy: International marketing strategies:

Kozlenkova, Irina V. ; Lee, Ju-Yeon ; Xiang, Diandian.
Journal of International Business Studies.  52 (2021)  8 - p. 1445-1473 , 2021
Link: https://doi.org/10.1057/..
 
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2

An Emerging Theory of Avatar Marketing:

Miao, Fred ; Kozlenkova, Irina V. ; Wang, Haizhong..
Journal of Marketing.  86 (2021)  1 - p. 67-90 , 2021
Link: https://doi.org/10.1177/..
 
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3

Online relationship marketing:

Steinhoff, Lena ; Arli, Denni ; Weaven, Scott.
Journal of the Academy of Marketing Science.  47 (2018)  3 - p. 369-393 , 2018
Link: https://doi.org/10.1007/..
 
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4

To Prescribe or Not to Prescribe? Consumer Access to Life-E..:

MARINOVA, DETELINA ; KOZLENKOVA, IRINA V. ; CUTTLER, LEONA.
Journal of Consumer Research.  43 (2017)  5 - p. 806-823 , 2017
Link: https://www.jstor.org/st..
 
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5

Online Relationship Formation:

Kozlenkova, Irina V. ; Palmatier, Robert W. ; Fang, Eric (Er)..
Journal of Marketing.  81 (2017)  3 - p. 21-40 , 2017
Link: https://www.jstor.org/st..
 
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6

Online Relationship Formation:

Kozlenkova, Irina V. ; Palmatier, Robert W. ; Fang, Eric (Er)..
Journal of Marketing.  81 (2017)  3 - p. 21-40 , 2017
Link: https://doi.org/10.1509/..
 
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7

To Prescribe or Not to Prescribe? Consumer Access to Life-E..:

Marinova, Detelina ; Kozlenkova, Irina V. ; Cuttler, Leona.
Journal of Consumer Research.  , 2016
Link: https://doi.org/10.1093/..
 
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8

The Role of Marketing Channels in Supply Chain Management:

Kozlenkova, Irina V. ; Hult, G. Tomas M. ; Lund, Donald J...
Journal of Retailing.  91 (2015)  4 - p. 586-609 , 2015
Link: https://doi.org/10.1016/..
 
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9

Structural marketing: using organizational structure to ach..:

Lee, Ju-Yeon ; Kozlenkova, Irina V. ; Palmatier, Robert W.
Journal of the Academy of Marketing Science.  43 (2014)  1 - p. 73-99 , 2014
Link: https://doi.org/10.1007/..
 
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10

Resource-based theory in marketing:

Kozlenkova, Irina V. ; Samaha, Stephen A. ; Palmatier, Robert W.
Journal of the Academy of Marketing Science.  42 (2013)  1 - p. 1-21 , 2013
Link: https://doi.org/10.1007/..
 
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11

Culture's Impact on the Importance of Fairness in Interorga..:

Lund, Donald J. ; Scheer, Lisa K. ; Kozlenkova, Irina V.
Journal of International Marketing.  21 (2013)  4 - p. 21-43 , 2013
Link: https://www.jstor.org/st..
 
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12

Culture's Impact on the Importance of Fairness in Interorga..:

Lund, Donald J. ; Scheer, Lisa K. ; Kozlenkova, Irina V.
Journal of International Marketing.  21 (2013)  4 - p. 21-43 , 2013
Link: https://doi.org/10.1509/..
 
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13

Synthesis of aliphatic and aralkyl amino alcohols from 1,1,..:

Vasil'eva, T. T. ; Cherkasova, E. M. ; Korol'kova, T. M....
Bulletin of the Academy of Sciences of the USSR Division of Chemical Science.  19 (1970)  12 - p. 2654-2656 , 1970
Link: https://doi.org/10.1007/..
 
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14

An Exploration of Self-Efficacy as a Mediator of Skill Beli..:

Celuch, Kevin ; Kozlenkova, Irina ; Black, Gary
Marketing Education Review.  20 (2010)  3 - p. 255-264 , 2010
Link: https://doi.org/10.2753/..
 
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15

Critical temperature and structure of BiPbSrCaCuO wires:

Kozlenkova, N I ; Nikulin, A D ; Shikov, A K.
Superconductor Science and Technology.  6 (1993)  2 - p. 141-145 , 1993
Link: https://doi.org/10.1088/..
 
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